Wellness is pushed as a status symbol through design-conscious health
Implications - The Attention Economy is of the utmost importance to the Millennial group whose disposable income is lower and slower to emerge than other generations, making all parts of the Millennial lifestyle an opportunity to boast status. This is especially true of health, as "Wellth" -- the idea of carefully curated physical well-being -- is being integrated into products and services by way of design-consciousness and deliberate "Instagrammability."
Workshop Question - How can your brand accommodate the generational differences between Millennials and those who came before them?
Trend Themes
1. Instagrammable Wellth - Design-consciousness and deliberate "Instagrammability" have made wellness push as a status symbol.
2. Eclectic Pharmacy Branding - Referencing culture and design to make a non-traditional brand experience in the pharmacy industry.
3. Transparent Daily Multivitamins - Emphasizing transparency and natural, organic sources of their product ingredients for discerning health-conscious customers.
4. Warrior-inspired Supplements - Focusing on Chinese-themed supplements, Wild Health Warriors created a charming brand image and minimalist packaging to stand out in the Asian herbal supplement category.
5. Experiential Sports Bra Pop-ups - Using interactive and marketing tools to deepen brand engagement with customers in a functional space.
6. Metallic Hydration-tracking Bottles - Using technology to personalize hydration goals and provide reminders to consumers in the beverage industry.
Industry Implications
1. Health and Wellness - By promoting curated physical well-being, products and services are being redefined as status symbols.
2. Pharmacy - By cleverly leveraging culture and design, non-traditional branding ideas are disrupting the pharmaceutical industry.
3. Supplements Industry - Innovative packaging and unique product themes can help companies stand out in a crowded supplements industry.
4. Fitness Apparel - By creating experiential pop-up stores that feature interactive functions and a range of options, companies can increase brand engagement and customer satisfaction.
5. Beverage Products - By using smart technology, beverage companies can create personalized experiences that keep consumers engaged and meet their needs.
