Companies in Singapore are Offering Virtual Tours to Prospective Buyers
Riley von Niessen — November 2, 2016 — Tech
References: keppelland & mashable
'Keppel Land,' a property developer that's based out of Singapore, is one many companies in the area that has been implementing a futuristic apartment-viewing experience into its business model.
As those who've spent arduous hours going on visits to showings might know, getting a better understanding of a space that one's interested in buying in a convenient fashion is something that's highly attractive. With Oculus Rift, companies like Keppel Land are able to use VR to recreate the apartment-viewing experience, without actually having to take prospective buyers straight to it. Not only does this make the whole process more convenient for buyers and businesses alike, but it also saves on time and the costs of building showrooms.
In addition to this, companies like 'Commune Lifestyle' are using the technology to test out how different pieces of furniture would fit into homes. Although the experiences aren't quite equivalent to the real thing, the use of VR technology in these cases illustrates how it's being effectively implemented by businesses across the market.
As those who've spent arduous hours going on visits to showings might know, getting a better understanding of a space that one's interested in buying in a convenient fashion is something that's highly attractive. With Oculus Rift, companies like Keppel Land are able to use VR to recreate the apartment-viewing experience, without actually having to take prospective buyers straight to it. Not only does this make the whole process more convenient for buyers and businesses alike, but it also saves on time and the costs of building showrooms.
In addition to this, companies like 'Commune Lifestyle' are using the technology to test out how different pieces of furniture would fit into homes. Although the experiences aren't quite equivalent to the real thing, the use of VR technology in these cases illustrates how it's being effectively implemented by businesses across the market.
Trend Themes
1. Virtual Reality Property Viewings - The use of VR in property viewings is a growing trend in Singapore, allowing for more convenient and cost-effective experiences for both buyers and sellers.
2. Virtual Reality Furniture Testing - Companies are using VR technology to test how different pieces of furniture would fit into homes and spaces, providing a new way for customers to visualize their purchases.
3. Virtual Reality Showrooms - VR showrooms are a disruptive innovation opportunity for businesses, providing a more immersive and interactive experience for customers without the costs of building physical showrooms.
Industry Implications
1. Real Estate - The real estate industry can benefit from VR technology in property viewings, making it easier and more convenient for buyers to explore properties remotely.
2. Furniture Retail - Furniture retailers can use VR technology to provide customers with a new way to visualize how different pieces would fit into their homes and spaces, driving sales and engagement.
3. Technology - The continued use and development of VR technology in various industries presents a promising opportunity for further technological innovation and advancement.
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