Trojan and Laci Green Went to UC Berkeley for 'Consent. Ask For It.'
Joey Haar — January 10, 2017 — Social Good
References: askforconsent.org & prnewswire
Trojan, the condom brand, and Laci Green, a popular YouTuber, recently teamed up for the 'Consent. Ask For It.' campaign. In an effort to support a culture of consent on campus, Green went to UC Berkeley, her alma mater, to promote the campaign and its message of fostering positive sexual experiences.
The 'Consent. Ask For It.' campaign centered around Green, whose YouTube channel often deals with peer sex education, giving advice and encouragement on how to make consent a regularly accepted part of college life. She provided advice on how to initiate the conversation, ways to discuss the importance of consent, and how students themselves can get involved.
Beyond Green's own appearance, the campaign also included posters with messages like "It Takes Two to Say Yes" and "Wherever You Go, Make Sure You're Both Along for the Ride."
The 'Consent. Ask For It.' campaign centered around Green, whose YouTube channel often deals with peer sex education, giving advice and encouragement on how to make consent a regularly accepted part of college life. She provided advice on how to initiate the conversation, ways to discuss the importance of consent, and how students themselves can get involved.
Beyond Green's own appearance, the campaign also included posters with messages like "It Takes Two to Say Yes" and "Wherever You Go, Make Sure You're Both Along for the Ride."
Trend Themes
1. Consent Education - Opportunity for businesses to develop innovative resources and platforms for educating college students about consent.
2. Peer Sex Education - Potential for businesses to create engaging and accessible platforms for peer-to-peer sex education targeting college students.
3. Positive Sexual Experiences - Space for businesses to offer products and services that support and promote positive sexual experiences on college campuses.
Industry Implications
1. Sexual Education - Disruptive innovation opportunities for companies in sexual education to create comprehensive consent education programs for college students.
2. Condom Manufacturing - Potential for condom manufacturers to explore collaborations and campaigns that promote consent and positive sexual experiences.
3. Marketing and Advertising - Opportunity for marketing and advertising firms to develop creative strategies and campaigns to raise awareness and promote consent culture on college campuses.
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