MTV's 'Get Yourself Tested' Campaign Targets a Young Audience
Jana Pijak — November 21, 2016 — Lifestyle
References: npin.cdc.gov & itsyoursexlife
'Get Yourself Tested' is a sex education campaign launched by the "American College Health Association, Kaiser Family Foundation, National Coalition of STD Directors, MTV, and Planned Parenthood Federation of America."
Centered around STD and HIV awareness, the campaign can be accessed on MTV's 'It's Your Sex Life' web page that is designed to help the network's Millennial and Gen Z users gain access to testing resources in their area. Additionally, those visiting the platform can access tips and information regarding topics like sex education, relationships, pregnancy and LGBTQ issues. Inviting users to take control of their sex life, this platform also shares an illustrated guide to STDs, shows how one can talk to their partner and even features a live chat option for those needing support or someone to talk to.
In addition to getting access to Get Yourself Tested resources through MTV's website, users can also show their support for World Aids Day initiatives or learn about different contraceptive options that will best fit their lifestyle.
Centered around STD and HIV awareness, the campaign can be accessed on MTV's 'It's Your Sex Life' web page that is designed to help the network's Millennial and Gen Z users gain access to testing resources in their area. Additionally, those visiting the platform can access tips and information regarding topics like sex education, relationships, pregnancy and LGBTQ issues. Inviting users to take control of their sex life, this platform also shares an illustrated guide to STDs, shows how one can talk to their partner and even features a live chat option for those needing support or someone to talk to.
In addition to getting access to Get Yourself Tested resources through MTV's website, users can also show their support for World Aids Day initiatives or learn about different contraceptive options that will best fit their lifestyle.
Trend Themes
1. Youth Sexual Health Initiatives - There is a need to increase youth sexual health awareness to reduce STI/HIV transmission and MTV's 'Get Yourself Tested' Campaign is an excellent example.
2. Digital Sexual Health Education - Digital technology can be used to provide sexual health education, increase awareness and connect people with testing facilities and support services to prevent the spread of STIs and HIV, as is proven with MTV's 'Get Yourself Tested' campaign.
3. Multi-partner Sexual Health Collaborations - Collaborations among different partners can bring in more support and resources to sexual health initiatives and campaigns, like the 'Get Yourself Tested' campaign by American College Health Association, Kaiser Family Foundation, National Coalition of STD Directors, MTV, and Planned Parenthood Federation of America.
Industry Implications
1. Healthcare Industry - The healthcare industry can explore the use of digital technology to implement more youth sexual health awareness campaigns and programs, like the 'Get Yourself Tested' campaign by MTV and other partners.
2. Entertainment Industry - The entertainment industry can leverage its reach and influence to promote sexual health education and other social awareness efforts, like the 'It's Your Sex Life' web page of MTV.
3. Technology Industry - The technology industry can play a role in providing digital solutions to address sexual health issues, like creating apps or platforms that connect users with testing facilities and support services, as demonstrated by MTV's 'Get Yourself Tested' campaign.
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