Amazon is Installing Physical Pickup Points on College Campuses
Katherine Pendrill — January 9, 2017 — Marketing
References: amazon & chainstoreage
In an effort to reach more college-aged customers, Amazon has begun installing physical pickup points at select college campuses. Not only do these pickup stations make it easier for students to order from the ecommerce giant, but they also make Amazon Student and Amazon Prime memberships more appealing to those in college.
Amazon's pickup points are fully-staffed spaces on campus where students can drop in to pick up their Amazon order or make returns. In addition to serving as a convenient place for collecting ecommerce orders, students can also take advantage of special offers such as free one-day pickup for delivery orders placed by 10pm.
With pickup points already installed at Purdue University, the University of Texas at Austin, the University of Akron and more, it is clear that Amazon is on a mission to make its services more convenient for college students.
Amazon's pickup points are fully-staffed spaces on campus where students can drop in to pick up their Amazon order or make returns. In addition to serving as a convenient place for collecting ecommerce orders, students can also take advantage of special offers such as free one-day pickup for delivery orders placed by 10pm.
With pickup points already installed at Purdue University, the University of Texas at Austin, the University of Akron and more, it is clear that Amazon is on a mission to make its services more convenient for college students.
Trend Themes
1. Campus Pickup Points - Installing physical pickup points on college campuses makes online shopping more convenient for college students.
2. Ecommerce for College Students - Amazon's pickup points and special offers cater to the needs of college students, offering them a more appealing online shopping experience.
3. Expansion of Amazon's Service - Amazon's installation of pickup points at various college campuses shows their commitment to expanding their services and reaching new customer demographics.
Industry Implications
1. Ecommerce - The installation of pickup points on college campuses demonstrates the potential for innovation in the online retail industry, especially for catering to specific customer groups like college students.
2. Logistics - The physical pickup points require efficient logistics and coordination to ensure smooth order fulfillment, creating opportunities for disruptive innovation in the logistics industry.
3. Higher Education - The partnership between Amazon and college campuses highlights the potential for collaboration between the higher education industry and online retailers, leading to new innovations in student services.
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