Tokyo's Kit Kat Museum Explores Confections from 1973 to Present
Laura McQuarrie — September 21, 2016 — Marketing
References: nestle.jp & en.rocketnews24
Alongside the Kit Kat Chocolatory Store and the new 'Below Freezing Chocolatory' that are both stationed in Japan, Kit Kat launched a pop-up chocolate museum.
The 'Kit Kat Museum' in Tokyo, Japan offers an exploration of the brand's chocolate treats from 1973 to present-day, including special collaborations and 18 rare flavors. At this hybrid museum-shop, chocolate lovers are able to purchase a variety of the chocolate wafers for enjoyment on the spot or as a takeaway treat. The entire pop-up supports the release of the all-new 'Everyday Luxury Kit Kat' flavor, which is one of the first nationwide releases from the company in a number of years.
IKEA, HMV and Volkswagen are a few of the other big-name companies that have opened branded museums around the world.
The 'Kit Kat Museum' in Tokyo, Japan offers an exploration of the brand's chocolate treats from 1973 to present-day, including special collaborations and 18 rare flavors. At this hybrid museum-shop, chocolate lovers are able to purchase a variety of the chocolate wafers for enjoyment on the spot or as a takeaway treat. The entire pop-up supports the release of the all-new 'Everyday Luxury Kit Kat' flavor, which is one of the first nationwide releases from the company in a number of years.
IKEA, HMV and Volkswagen are a few of the other big-name companies that have opened branded museums around the world.
Trend Themes
1. Branded Museums - Establishing branded museums could be an innovative way to showcase the history and evolution of a brand, while promoting new products.
2. Experiential Marketing - More businesses are exploring experiential marketing to create memorable experiences for customers that leave lasting impressions.
3. Limited-time Pop-ups - Pop-up museums or exhibits can create a sense of urgency among customers, driving foot traffic and boosting sales.
Industry Implications
1. Food and Beverage - Food and beverage companies can utilize branded museums to showcase their products and history, while offering unique tasting experiences.
2. Retail - Retail companies can create unique brand experiences and generate buzz around new products by opening branded museums or pop-up exhibits.
3. Automotive - Automotive companies can highlight their brand history and showcase their latest models through branded museums and exhibits.
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