Boomers are empowered to remain themselves through health products
Implications - Previously, health and wellness products and services targeted to Boomers focused in on the concept of "anti-aging." However, Boomers are finding independence is as important to them in retirement age as it was during their youth, creating a need for health products that enable them to embrace their new identities in a more empowering, lighthearted manner.
Workshop Question - As consumer needs and desires change with each new generation, what practices are in place that enable your brand to adapt quickly to these new changes?
Trend Themes
1. Empowering Aging Boomers - Focus in health products and services has shifted towards independence and embracing new lifestyles in retirement age for Boomers.
2. Accessible Fitness for Older Adults - Companies are offering boomers more accessible ways to improve their physiques and overall health through fitness programs.
3. Natural, Age-defying Skincare - Skincare brands are using natural ingredients like moth bean and caviar extract to provide gentler anti-aging solutions without harsh chemicals.
Industry Implications
1. Fitness and Wellness - Focus is on creating more accessible fitness programs and healthier lifestyle support for aging boomers.
2. Skincare and Beauty - Natural ingredients are utilized for age-defying skincare solutions that cater to the changing needs of boomers.
3. Transportation - E-bike companies are targeting the older generation with bikes that offer a more accessible and safer mode of transportation for aging boomers.
7 Featured, 62 Examples:
199,698 Total Clicks
Date Range:
Jan 16 — Feb 18
Trending:
Warm
Consumer Insight Topics:
