'Solve' Set Up a Small-Scale Office on Various College Campuses
Katherine Pendrill — August 4, 2016 — Marketing
References: solve-ideas & adweek
The Minneapolis-based creative agency 'Solve,' recently embarked on a hiring campaign that involved setting up a small-scale office on college campuses across the country.
Instead of opting for a more traditional hiring process, Solve took its quest for summer interns on the road. The agency visited a number of different college campuses and set up a small-scale office at each one. The temporary office was a replica of the agency's Minneapolis office and included a collaborative workspace, conference room and even a reception area. Applications where then given five-minute assignments to test their skills. Those who successfully completed the challenges were interviewed on the spot for the coveted internship position.
Setting up a mini agency on college campuses demonstrates how companies can come directly to students in order to make the hiring process more personal and engaging.
Instead of opting for a more traditional hiring process, Solve took its quest for summer interns on the road. The agency visited a number of different college campuses and set up a small-scale office at each one. The temporary office was a replica of the agency's Minneapolis office and included a collaborative workspace, conference room and even a reception area. Applications where then given five-minute assignments to test their skills. Those who successfully completed the challenges were interviewed on the spot for the coveted internship position.
Setting up a mini agency on college campuses demonstrates how companies can come directly to students in order to make the hiring process more personal and engaging.
Trend Themes
1. On-campus Hiring - Creating small-scale offices on college campuses brings companies closer to students and makes the hiring process more personal and engaging.
2. Replica Offices - Replicating company offices at different locations allows for a more immersive and authentic experience for potential hires.
3. Skill-based Assessments - Using short assignments to test applicants' skills provides a more practical and efficient way of evaluating their abilities.
Industry Implications
1. Creative Agencies - Creative agencies can benefit from setting up mini offices on college campuses to attract talented interns and future employees.
2. Human Resources - Human resources departments can explore the use of replica offices and skill-based assessments to enhance the hiring process and attract top talent.
3. Education - Educational institutions can collaborate with companies to create on-campus opportunities for students to gain real-world experience and connect with potential employers.
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