Skincare and beauty products get reformatted as effortlessly portable sticks
Implications - Taking inspiration from hectic lifestyle of the busy jet-setter, skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. Streamlined and quick to use, stick-packaged toiletries provide on-the-go consumers with a stress-free and mess-free solution for sticking to their beauty rituals while traveling.
Workshop Question - If you had to reformat your offering, what direction would you take it in?
Trend Themes
1. Solid Skincare and Beauty Products - Beauty and skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability.
2. Multipurpose Beauty Products - Consumers are turning to multipurpose beauty products that are made from simple, nourishing, and all-natural ingredients to save space and money.
3. Liquid Makeup in Unique Formats - Innovative and unique packaging allows beauty consumers to easily carry around liquid formulas and apply makeup easily on the go.
Industry Implications
1. Beauty and Personal Care - Brands can foster innovation in packaging and formulation to meet the changing needs of consumers seeking more convenient and portable products.
2. Travel and Hospitality - In the midst of the current pandemic, brands can identify opportunities for offering more hygienic, mess-free, and travel-friendly products to help rejuvenate the travel industry.
3. Healthy Lifestyle - Beauty products that address multiple wellness needs are increasingly popular among consumers that prioritize a holistic approach to self-care and well-being.
