The Nike Student Ambassador Program Unlocks Exclusive Perks
Jana Pijak — May 29, 2018 — Life-Stages
References: jobs.nike
The Nike Student Ambassador Program offers both Europe and US-based paid internship opportunities that help participants obtain on-the-job experience while unlocking a series of exclusive perks.
The brand recruits student ambassadors from across the globe and aims to "immerse students in NIKE, Inc.’s culture of curiosity and innovation while providing them with the ideal setting to explore the intersections of Nike business: sport, sustainability, fashion, retail, e-commerce, technology, finance, legal and design."
Participants' exclusive rewards include access to Nike's fitness facilities, product discounts and summer hours along with transportation and even opportunities for relocation and travel. Targeting curious and ambitious students, the program serves as a platform for emerging talent while authentically marketing Nike to young consumers at the same time.
The brand recruits student ambassadors from across the globe and aims to "immerse students in NIKE, Inc.’s culture of curiosity and innovation while providing them with the ideal setting to explore the intersections of Nike business: sport, sustainability, fashion, retail, e-commerce, technology, finance, legal and design."
Participants' exclusive rewards include access to Nike's fitness facilities, product discounts and summer hours along with transportation and even opportunities for relocation and travel. Targeting curious and ambitious students, the program serves as a platform for emerging talent while authentically marketing Nike to young consumers at the same time.
Trend Themes
1. Student Brand Ambassadors - The rise of student brand ambassador programs offers opportunities for companies to tap into the energy and innovation of the younger generation while building brand loyalty and awareness.
2. Paid Internship Programs - With the increased demand for meaningful on-the-job experience amongst students, paid internship programs offer a valuable opportunity for innovative companies to attract top talent and build a strong employer brand.
3. Curiosity and Innovation Culture - Fostering a culture of curiosity and innovation within organizations can drive creativity and disrupt traditional approaches to problem-solving, leading to new market opportunities and competitive advantages.
Industry Implications
1. Sportswear and Athletic Apparel - Student brand ambassador programs offer opportunities for sportswear and athletic apparel companies to promote their products to young consumers while cultivating a culture of fitness and health.
2. Fashion Retail - For companies in the fashion retail industry, student brand ambassador programs can provide a platform for promoting the latest trends and building brand loyalty amongst young shoppers.
3. Technology and E-commerce - In the tech and e-commerce industry, paid internship programs can attract top young talent with skills in digital marketing, social media, and data analysis while fostering a culture of innovation.
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