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Augmented Customization

Brands customize AR experiences in order to better connect with consumers

Trend - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.

Insight - For North American consumers, personalized experiences facilitated by brands are not simply about the experience, but about establishing relationships with the brands in question. In an age where consumers are accustomed to–but wary of–personalized ads from brands, customized and interactive experiences are opt-in solutions that build trust rather than suspicion among consumers.
Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
Trend Themes
1. Personalized AR Experiences - Augmented customization is the trend of enhancing customer experience further with the adoption of personalized augmented reality experiences. Brands create moments specific to the people viewing them to enhance loyalty and consumer trust.
2. Ar-powered Personalization - Personalization being enabled by AR is the trend observed as brands and individuals shift to favor the new functionality for entertainment or marketing purposes.
3. AR Technology in Retail - The adoption of AR in retail is the trend observed, providing a cutting-edge retail experience centered around personalization, customization and AR try-ons.
Industry Implications
1. Retail - The retail industry can benefit from offering interactive AR-powered try-ons for a more personalized experience, enhancing consumer loyalty and trust while providing an elevated shopping experience.
2. Logistics - The logistics industry can embrace the AR trend by offering personalized package experiences that allow individuals to momentously bridge the distance between each other.
3. E-commerce - The e-commerce industry can benefit from offering AR-powered visualization tools that provide consumers with size visualization features and personalized body models, that make online shopping more immersive.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
283,624 Total Clicks
Date Range:
Mar 18 — Oct 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

AR Fashion Flagships
AR Fashion Flagships
The Chanel Paris Store Supports Personalized Shopping Experiences with AR
The newly opened Chanel Paris store, a flagship location in the French capital city, is now a destination for cutting-edge retail experiences centered around personalization thanks to the... MORE
AR Sneaker Try-Ons
AR Sneaker Try-Ons
GOAT's Augmented Reality Experience Previews Rare & Exclusive Footwear Styles
GOAT, which is recognized as a global destination for authentic sneakers, is now launching an AR sneaker Try-On feature to help its users virtually see rare and exclusive sneaker styles on their own... MORE
Personalized AR Avatar Platforms
Personalized AR Avatar Platforms
'Fable' Lets Users Create Custom Avatars for Use in AR
The ‘Fable’ app has been developed as a way for users to create customized avatars that are perfectly personalized to their likeness for use in augmented reality (AR) videos and even on... MORE
AR Wholesale Retailer Apps
AR Wholesale Retailer Apps
The Overstock Mobile App Makes Discount Shopping More Immersive
The Overstock Mobile App is the online retailer’s immersive platform which aims to streamline users’ overall shopping experience. Specializing in wholesale brand name products that are... MORE
AR Fitting Room Software
AR Fitting Room Software
Avametric Specializes in App Development and Virtual E-Commerce Services
Fusing the worlds of fashion, computer science and visual effects, tech startup Avametric is behind the world’s first augmented reality FittingRoom app. The iOS app lets users create a “... MORE
play_circle_filledAR-Powered Personalized Packages
AR-Powered Personalized Packages
Hermes Adds a Heart-Warming Customization Feature to Its Delivery
Hermes—a European delivery company, has taken it upon itself to create a meaningful and personalized package experience for its users that has the potential to motivate an emotional response... MORE
play_circle_filledAR Get-Well Cards
AR Get-Well Cards
Honda's 'The Ultimate Get-Well Card' Uses AR to Cheer Children in the Hospital
Children who must spend the holidays in the hospital are not often treated to presents and some of the other parts of the season that consumers most look forward to, and in acknowledgement of this,... MORE

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