Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,211 inspiring examples.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,286 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,286 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,214 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,211 cutting edge ideas.

Augmented Customization

Brands customize AR experiences in order to better connect with consumers

Trend - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.

Insight - For North American consumers, personalized experiences facilitated by brands are not simply about the experience, but about establishing relationships with the brands in question. In an age where consumers are accustomed to–but wary of–personalized ads from brands, customized and interactive experiences are opt-in solutions that build trust rather than suspicion among consumers.
Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
Trend Themes
1. Personalized AR Experiences - Augmented customization is the trend of enhancing customer experience further with the adoption of personalized augmented reality experiences. Brands create moments specific to the people viewing them to enhance loyalty and consumer trust.
2. Ar-powered Personalization - Personalization being enabled by AR is the trend observed as brands and individuals shift to favor the new functionality for entertainment or marketing purposes.
3. AR Technology in Retail - The adoption of AR in retail is the trend observed, providing a cutting-edge retail experience centered around personalization, customization and AR try-ons.
Industry Implications
1. Retail - The retail industry can benefit from offering interactive AR-powered try-ons for a more personalized experience, enhancing consumer loyalty and trust while providing an elevated shopping experience.
2. Logistics - The logistics industry can embrace the AR trend by offering personalized package experiences that allow individuals to momentously bridge the distance between each other.
3. E-commerce - The e-commerce industry can benefit from offering AR-powered visualization tools that provide consumers with size visualization features and personalized body models, that make online shopping more immersive.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
283,491 Total Clicks
Date Range:
Mar 18 — Oct 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

AR Fashion Flagships
AR Fashion Flagships
The Chanel Paris Store Supports Personalized Shopping Experiences with AR
The newly opened Chanel Paris store, a flagship location in the French capital city, is now a destination for cutting-edge retail experiences centered around personalization thanks to the... MORE
AR Sneaker Try-Ons
AR Sneaker Try-Ons
GOAT's Augmented Reality Experience Previews Rare & Exclusive Footwear Styles
GOAT, which is recognized as a global destination for authentic sneakers, is now launching an AR sneaker Try-On feature to help its users virtually see rare and exclusive sneaker styles on their own... MORE
Personalized AR Avatar Platforms
Personalized AR Avatar Platforms
'Fable' Lets Users Create Custom Avatars for Use in AR
The ‘Fable’ app has been developed as a way for users to create customized avatars that are perfectly personalized to their likeness for use in augmented reality (AR) videos and even on... MORE
AR Wholesale Retailer Apps
AR Wholesale Retailer Apps
The Overstock Mobile App Makes Discount Shopping More Immersive
The Overstock Mobile App is the online retailer’s immersive platform which aims to streamline users’ overall shopping experience. Specializing in wholesale brand name products that are... MORE
AR Fitting Room Software
AR Fitting Room Software
Avametric Specializes in App Development and Virtual E-Commerce Services
Fusing the worlds of fashion, computer science and visual effects, tech startup Avametric is behind the world’s first augmented reality FittingRoom app. The iOS app lets users create a “... MORE
play_circle_filledAR-Powered Personalized Packages
AR-Powered Personalized Packages
Hermes Adds a Heart-Warming Customization Feature to Its Delivery
Hermes—a European delivery company, has taken it upon itself to create a meaningful and personalized package experience for its users that has the potential to motivate an emotional response... MORE
play_circle_filledAR Get-Well Cards
AR Get-Well Cards
Honda's 'The Ultimate Get-Well Card' Uses AR to Cheer Children in the Hospital
Children who must spend the holidays in the hospital are not often treated to presents and some of the other parts of the season that consumers most look forward to, and in acknowledgement of this,... MORE

Related Examples

AR Luxury Sneaker Apps
AR Luxury Sneaker Apps
Gucci's App Now Lets Users Virtually Try on the Latest Sneaker Styles
Expansive Wholesale Shopping
Expansive Wholesale Shopping
CC Wholesale Clothing Sells Women's Apparel at Ultra-Affordable Rates
B2B Restaurant Innovation Labs
B2B Restaurant Innovation Labs
Pepsico Unveils Digital Lab to Support Restaurants with eCommerce
AR Cosmetic Packaging
AR Cosmetic Packaging
Lime Crime's App Lets Consumers Explore Augmented Reality Beauty
Rewarding Grocery Games
Rewarding Grocery Games
No Frills' Branded Video Game Lets Players Earn Real Loyalty Points
AI-Powered Grocery Stores
AI-Powered Grocery Stores
The Walmart IRL Store of the Future Integrates Artificial Intelligence
QR Code Sneakers
QR Code Sneakers
Puma's LQD Cell Origin AR Can Be Scanned to Reveal Augmented Reality Filters
Imperfect Produce Meals
Imperfect Produce Meals
Toronto's 'ImPerfect Fresh Eats' Makes Dishes with "Ugly Produce"
play_circle_filledAR Craft Beer Packaging
AR Craft Beer Packaging
Devils Backbone Brewing Co. Launched Storytelling AR Packaging
play_circle_filledAR Shoe Try-On Apps
AR Shoe Try-On Apps
Wannaby's 'Wanna Kicks' Puts Sneakers on Feet with Augmented Reality
Social Media Sneaker Try-Ons
Social Media Sneaker Try-Ons
adidas' Ultraboost 19 Style Can Be Previewed in AR on Snapchat
play_circle_filledInformative AR Packaging Experiences
Informative AR Packaging Experiences
Zappar & SIG Produce Playful Interactive Packaging for Water
AR Fitting Room Features
AR Fitting Room Features
The FXMirror by FXGear Helps Users Virtually Try on Garments
Futuristic Fitting Room Concepts
Futuristic Fitting Room Concepts
JogoRoom Embodies an Ominchannel Retail Approach
Virtual Styling Platforms
Virtual Styling Platforms
Style.me Offers Virtual Fitting Rooms and Personalized Avatars
play_circle_filledInteractive Fitting Room Mirrors
Interactive Fitting Room Mirrors
Mirow's Interactive Fitting Room Aims to Help Brands Boost Sales
Intuitive Fast Fashion Mirrors
Intuitive Fast Fashion Mirrors
The Mango Smart Fitting Rooms are a Partnership With Vodafone
In-Store Try-On Touchscreens
In-Store Try-On Touchscreens
China's 'Moda Polso' Saves Consumers the Hassle of Trying on Clothes
Online Fitting Rooms
Online Fitting Rooms
Otero Menswear's Site Offers a Virtual Try-On Experience Powered by Perfitly
AR Pasta Sauce Packaging
AR Pasta Sauce Packaging
The Francesco Rinaldi AR App Creates an Interactive Packaging Design
App-Centric Warehouse Retailers
App-Centric Warehouse Retailers
'Sam's Club Now' Introduces a Mobile-First Shopping Experience
AR Tarot Card Readings
AR Tarot Card Readings
Jägermeister's 'Divine the Darke' Halloween Experience Unfolds on Snapchat
play_circle_filledAR Home Showroom Apps
AR Home Showroom Apps
'Wayfair Spaces' is an Interior Design Planning App on Magic Leap One
AR Wine Label Apps
AR Wine Label Apps
The Rabble Wine Company App Adds Dimension to Historic Wine Labels
AR-Enhanced Candy Packaging
AR-Enhanced Candy Packaging
KONTI's Wrappers Connect Kids to Short Cartoons & Full-Length Films
AR Ice Cream Wrappers
AR Ice Cream Wrappers
My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality
Self-Service Digital Customer Solutions
Self-Service Digital Customer Solutions
'Airim' Enables Customers to Easily Locate the Right Info
AR Fragrance Campaigns
AR Fragrance Campaigns
'DKNY Stories' is Being Promoted on BeautyPlus with an Exclusive Filter
Luxurious Monogram Chunky Sneakers
Luxurious Monogram Chunky Sneakers
Louis Vuitton's Run Away Pulse Sneaker is Stealthy and Bulky
Gamified AR Makeup Apps
Gamified AR Makeup Apps
The 'Wow How' App Uses Gaming Tech to Teach Consumers Application Tricks
play_circle_filledFuture Festival World Summit
Future Festival World Summit
7 Reasons You Need to Join The World's Brightest
Artisanal Luxe Homeware
Artisanal Luxe Homeware
Gucci Presented a Gucci Décor 2018 Collection by Alessandro Michele
Smart Shopping Mirrors
Smart Shopping Mirrors
Mastercard and OAK Created a Mirror That Works with RFID Technology
Fitting Room Ad Campaigns
Fitting Room Ad Campaigns
This American Eagle Campaign Gives All Shoppers the Chance to Be Models
Internet-Free Crypto Trading
Internet-Free Crypto Trading
GoTenna's TxTenna App Engenders Crypto Exchanges Without Internet
AR Unboxing Experiences
AR Unboxing Experiences
adidas' Deerupt Sneaker Can Be Discovered Online with a Virtual Reveal
Localized Food Distribution Apps
Localized Food Distribution Apps
The FreshSpoke App Connects Farmers to Local Wholesale Buyers
Smart AR Audio Glasses
Smart AR Audio Glasses
The Bose AR Glasses Add Audio to Your Real Life Experiences
AR Art Gallery Apps
AR Art Gallery Apps
The MoMAR App Brings Jackson Pollock Paintings to Life
Reflective Augmented Reality
Reflective Augmented Reality
'Kinetic Magic' Provides Engaging, Interactive Entertainment
Active Lifestyle AR Glasses
Active Lifestyle AR Glasses
This AR Glasses Concept is Designed with Athletes in Mind
Location-Based Money Management Apps
Location-Based Money Management Apps
MoneyLockup Uses AR to Gamify the Money-Saving Experience
Family-Friendly AR Apps
Family-Friendly AR Apps
The EVOKE App Brings Real-World Art to Life Through Mobile Screens
AR-Controlled 3D Printers
AR-Controlled 3D Printers
The Robotic Modeling Assistant Combines AR With Robotic 3D Printing
play_circle_filledCubic AR Toys
Cubic AR Toys
PleIQ Combines Tangible Cube Toys with Augmented Reality Interactions
Sophisticated AR Eyewear
Sophisticated AR Eyewear
These Conceptual Apple Glasses are Stylishly Functional
eCommerce Bargain Shops
eCommerce Bargain Shops
Items from Amazon's '$10 & Under' Collection Ship for Free
play_circle_filledDigital Unboxing Experiences
Digital Unboxing Experiences
Foot Locker's Snapchat Unboxing Lens Helps Fans Discover New Shoes
Charming Sci-Fi Storybooks
Charming Sci-Fi Storybooks
'Star Wars: Chewie and the Porgs' Details an Adorable Storyline
Christmas Dinner-Inspired Chips
Christmas Dinner-Inspired Chips
These Crackers Come in a Roast Beef, Red Wine & Shallot Flavor
Pop-Up Faux Fur Shops
Pop-Up Faux Fur Shops
'House of Fluff' Created a Cruelty-Free Fur Store in NYC
Glittering Gravy Dishes
Glittering Gravy Dishes
The Fox Under The Hill Pub is Serving Holiday Dinner with a Sparkling Side
play_circle_filledRidesharing Karaoke Campaigns
Ridesharing Karaoke Campaigns
Absolut's 'Uber Karaoke' Reminds That It's Fun to Get Home Safely
Christmas Tree Deliveries
Christmas Tree Deliveries
Instabuggy is Now Offering Seasonal Deliveries for the Holidays
Punishment Coffee Blends
Punishment Coffee Blends
The 'Lump O Coal Blend' from Quills Coffee Repurposes a Ruined Batch
Digital Currency Christmas Clothing
Digital Currency Christmas Clothing
The HODLMOON Cryptocurrency Ugly Sweaters Come in Three Styles
Letterbox-Sized Christmas Trees
Letterbox-Sized Christmas Trees
'The Tiny Tree' from Bloom & Wild Comes with Lights and Baubles
In-Store Sneaker Creators
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
play_circle_filledAugmented Reality Sneakers
Augmented Reality Sneakers
The Monte Z High-Tech Sneakers Have a Design That Comes to Life in AR