Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Kombucha Whimsy

New kombucha brands take packaging cues from the world of craft beer

Implications - As new kombucha brands continue to emerge at a rampant pace, many are taking branding inspiration from the adjacent world of craft beer with whimsical, art-driven bottle designs. This progression highlights the propensity toward branding small batch food and beverage products with a view to the world of creative industry with packaging designs that ooze originality and charm.
Workshop Question - What habits of small batch food and beverage brands can you look to for branding inspiration that champions authenticity?
Trend Themes
1. Whimsical Art-driven Packaging - New kombucha brands are taking inspiration from craft beer and implementing a creative approach to small batch food and beverage products with whimsical, art-driven bottle designs.
2. Alternative Wellness Beverages - Fix8 kombucha and other alternative wellness beverages are providing functional and healthy alternatives for consumers looking to make healthier beverage choices.
3. Portable and Shelf-stable Cans - Revive Kombucha and other beverage brands are utilizing portable and shelf-stable cans to provide probiotic-rich beverages that can be taken on-the-go and attract soda lovers who are looking to make healthier choices that still feel familiar.
Industry Implications
1. Craft Beer Industry - The craft beer industry can reference the whimsical art-driven packaging trend found in new kombucha brands to market their beer products in a creative and unique way.
2. Wellness Industry - The wellness industry can leverage the alternative wellness beverages trend to introduce new products and position them as functional and healthy to appeal to consumers seeking out healthier beverage and snack options.
3. Portable Beverage Industry - The portable beverage industry can reference portable and shelf-stable cans to create products that can be easily taken on-the-go and appeal to consumers who want to make healthier and more convenient beverage choices.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 28 Examples:
65,195 Total Clicks
Date Range:
Aug 18 — May 19
Trending:
Average
Consumer Insight Topics:

Related Examples

Canned Espresso Martinis
Canned Espresso Martinis
Kahlúa's New Espresso Style Martini Cans Combine Coffee, Vodka and Kahlúa
Canned Kombucha Beverages
Canned Kombucha Beverages
Wild Fizz Kombucha's Canned Format Supports Grab-and-Go Consumption
Woodsy Probiotic Beverages
Woodsy Probiotic Beverages
Brew Dr. Kombucha Launched a Seasonal 'Vanilla Oak' Flavor
Earthy Autumnal Kombuchas
Earthy Autumnal Kombuchas
GT's Kombucha's Limited-Edition Fall Flavor Has Turmeric & Cider Spices
Fermented Artisan Drinks
Fermented Artisan Drinks
The Wild Tonic Hard Jun Kombucha Has a 7.6% ABV
Caffeinated Carbonated Water
Caffeinated Carbonated Water
Sparkling Ice +Caffeine is a Fizzing, No-Sugar, Zero-Calorie Drink
Collaborative Rose Kombuchas
Collaborative Rose Kombuchas
Health-Ade and Tone It Up Launched a Pink-Hued 'Bubbly Rose' Kombucha
Small-Scale Kombucha Shots
Small-Scale Kombucha Shots
Big Easy Bucha's Kombucha Shots are Packed as a Trio in Tiny Bottles
Free-Flowing Kombucha Bottles
Free-Flowing Kombucha Bottles
N°1 Kombucha's Drink with Live Cultures Emphasizes Living Energy
England-Style Kombucha Beers
England-Style Kombucha Beers
Crown Jewel 'BuchaBeer' Combines a Wheat-Based Brew & Fermented Tea
Hard Kombucha Beverages
Hard Kombucha Beverages
Full Sail Brewing's KYLA Hard Kombucha is Fermented to 4.5% ABV
Autumnal Tarragon Kombuchas
Autumnal Tarragon Kombuchas
Brew Dr. Kombucha's 'Harvest' Pairs Apricot, Tarragon & Green Tea
Probiotic-Packed Canned Kombuchas
Probiotic-Packed Canned Kombuchas
The KÖE Organic Kombucha Comes in Five Sweet Flavors
Hybrid Kombucha Drinks
Hybrid Kombucha Drinks
Evolution Fresh's Beverages Combine Organic Kombucha & Cold-Pressed Juice
Free-From Spiked Seltzers
Free-From Spiked Seltzers
Briggs Hard Seltzers are Made with 100% Real Fruit
Non-Alcoholic Kombucha Beers
Non-Alcoholic Kombucha Beers
Nirvana Brewery Launched Two Inventive New No-Alcohol Beer Products
Prebiotic Kombucha Beverages
Prebiotic Kombucha Beverages
Wonder Drink Kombucha's First-of-Its-Kind Drink Has XOS Fiber
Rosé-Spiked Sparkling Water
Rosé-Spiked Sparkling Water
Truly Rosé Offers a Better-for-You Alternative to Rosé Wine
Botanically Infused Canned Cocktails
Botanically Infused Canned Cocktails
The Svedka Spiked Seltzers Contain 100 Calories Per Can
Tequila-Infused Sparkling Water
Tequila-Infused Sparkling Water
Sauza Agua Fuerte is a Ready-to-Drink Beverage Spiked with Tequila
Rosy Millennial Libations
Rosy Millennial Libations
The Smirnoff Spiked Sparkling Seltzer Raspberry Rosé is Sugar-Free
Canned Probiotic Sodas
Canned Probiotic Sodas
'Live Soda' Uses Familiar Flavors for Its Better-for-You Beverages
Inspiring Kombucha Bottles
Inspiring Kombucha Bottles
Muse + Metta's Minimalist Packaging Beautifully Presents a Health Drink
Alcohol-Infused Cold Brews
Alcohol-Infused Cold Brews
Cafe Agave Makes 'Spiked Cold Brew' Combines Coffee and Alcohol
Cannabis Kombucha Brands
Cannabis Kombucha Brands
Junup Cannabis Kombucha is Produced and Sold in Oregon
Hybrid Soda Cider Libations
Hybrid Soda Cider Libations
The Spiked Jones Hard Cider Soda is a Premium Sparkling Drink
Lowbrow Wine Branding
Lowbrow Wine Branding
The Forty Ounce Rosé Wines are Packaged Like Malt Liquor
Forty-Ounce Wine Bottles
Forty-Ounce Wine Bottles
Forty Ounce Wine Only Offers Large Wine Bottles