Otero Menswear's Site Offers a Virtual Try-On Experience Powered by Perfitly
Laura McQuarrie — November 8, 2018 — Business
References: oteromenswear & prweb
Even the most seasoned online shopper can struggle with finding their perfect fit, especially as one of the biggest setbacks is not being able to try on a product—but Otero Menswear implemented an online fitting room experience powered by technology start-up Perfitly.
The free "3D-AR/VR, cloud-enabled fitting-room experience" promises to help consumers feel confident about purchasing a product, as the system lets users create a personalized avatar that represents their body type. As Otero specializes in producing menswear for men who range between 5’4” to 5’9” in height, the system helps to visualize a sense of proportion, which is important when considering details such as collars, cuffs and more.
As well as being purely practical, the virtual fitting room system is said to be "fun to use for anyone with gaming experience."
The free "3D-AR/VR, cloud-enabled fitting-room experience" promises to help consumers feel confident about purchasing a product, as the system lets users create a personalized avatar that represents their body type. As Otero specializes in producing menswear for men who range between 5’4” to 5’9” in height, the system helps to visualize a sense of proportion, which is important when considering details such as collars, cuffs and more.
As well as being purely practical, the virtual fitting room system is said to be "fun to use for anyone with gaming experience."
Trend Themes
1. Virtual Try-on Experience - Technological innovations in virtual try-on experiences create opportunities for fashion companies to improve online customer experience.
2. Personalized Avatars - The use of personalized avatars in online shopping provides disruptive innovation opportunities for fashion and technology industries.
3. Height-specific Menswear - Height-specific menswear offers potential for customization and niche market opportunities in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can benefit from implementing virtual try-on technology to enhance the online shopping experience.
2. Technology - The use of personalized avatars in online shopping and virtual try-on experiences is disruptive innovation for the tech industry.
3. Custom Clothing - Specializing in height-specific menswear provides an opportunity for customization and niche market development in the fashion industry.
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