Brands focus on memes to better connect to younger audiences
Trend - Brands are integrating memes and online references to eject both humor and cultural relevance. More than just a humorous afterthought, these marketing campaigns are integrating meme culture in a way that more closely ties and links back to the brand itself, creating a more authentic reference.
Insight - Pop culture has a bold presence in the digital space as Millennials and Gen Zs continue to create, share, and engage with content on a daily basis. Phenomena like meme culture and the use of emojis move past their status as a means of entertainment and become a formative and integral part of the communication style of these demographics. As a result, younger consumers become more receptive to initiatives that tap digital pop culture as they perceive them to be more relatable and entertaining.
Insight - Pop culture has a bold presence in the digital space as Millennials and Gen Zs continue to create, share, and engage with content on a daily basis. Phenomena like meme culture and the use of emojis move past their status as a means of entertainment and become a formative and integral part of the communication style of these demographics. As a result, younger consumers become more receptive to initiatives that tap digital pop culture as they perceive them to be more relatable and entertaining.
Workshop Question - How can your brand utilize elements of pop culture to better communicate with your consumers?
Trend Themes
1. Meme Marketing - Businesses are integrating memes and online references to create marketing campaigns that more closely tie to the brand itself.
2. Pop Culture Messaging - Businesses are utilizing popular culture as a way to make brands more relatable and capitalizing on the communication style of younger demographics.
3. Humorous Marketing - Businesses are using humor to more effectively engage with younger audiences.
Industry Implications
1. Food and Beverage - Brands can create popular products or campaigns boosting their item's niche popularity inspired by social media such as the Pink Starburst candy packs or Dos Toros' 'Pinto the Burrito' meme account.
2. Beauty and Personal Care - Brands can tap into younger audiences by creating hair mask packets with fun messaging, such as Mane Club's multitasking hair masks inspired by meme culture and social media-style messages.
3. Entertainment and Media - Business professionals can learn from Spotify's ads and utilize a similar global marketing campaigns strategy by interpreting popular meme formats reimagined from the business perspective and creating humorous content to more effectively engage with younger audiences.
5 Featured, 43 Examples:
160,178 Total Clicks
Date Range:
Mar 17 — May 19
Trending:
Warm
Consumer Insight Topics:
