Tea and coffee CPG brands prioritize plastic-free consumption
Trend - Tea and coffee brands are reducing waste by prioritizing plastic-free packaging, as well as highlighting this fact. More than creating a point of distinction in an oversaturated market, these brands reveal how artisan-quality production can lead the way when it comes to creating solutions to climate change and consumer waste.
Insight - In the midst of the plastic pollution crisis, many consumers are confronted with content that shows the damaging consequences of single-use plastic on wildlife. As a result, eco-conscious consumers are looking for ways to reduce their impact, preferably without sacrificing the premium products they enjoy. These individuals seek out brands that provide plastic-free alternatives, without compromising on quality or aesthetics.
Insight - In the midst of the plastic pollution crisis, many consumers are confronted with content that shows the damaging consequences of single-use plastic on wildlife. As a result, eco-conscious consumers are looking for ways to reduce their impact, preferably without sacrificing the premium products they enjoy. These individuals seek out brands that provide plastic-free alternatives, without compromising on quality or aesthetics.
Workshop Question - How could your brand better prioritize eco-friendly production?
Trend Themes
1. Plastic-free Packaging - Tea and coffee brands are reducing waste by prioritizing plastic-free packaging and highlighting this fact to create environmentally conscious solutions to climate change and consumer waste.
2. Eco-friendly Jars - Coffee brands are providing eco-friendly alternatives to consumers by offering plastic-free jars made from materials such as glass and aluminum.
3. Compostable Bags - Coffee companies are featuring small-batch roasted premium coffee packaged in home compostable bags as a more sustainable and environmentally conscious option.
Industry Implications
1. Food and Beverage - Trends in plastic-free packaging and eco-friendly alternatives have emerged in the food and beverage industry, creating opportunities for businesses to offer environmentally conscious solutions.
2. Consumer Goods and Packaging - Consumer goods and packaging industries can focus on developing eco-friendly solutions for plastic-free packaging alternatives to meet the demands of environmentally conscious consumers.
3. Sustainability and Environmentalism - The growing trend towards plastic-free alternatives shows the opportunity for industries to prioritize and align their business goals with consumer needs towards more sustainable and environmentally conscious solutions.
