Alcohol-themed spa experiences reposition libations as a wellness ingredient
Trend - Highlighting the health benefits of boozy ingredients, spas are elevated with alcohol-infused treatments. These treatments can involve many different kinds of alcohol including beer, gin, and champagne.
Insight - Consumers are more health and wellness-focused than ever before, which can be seen through increased participation in fitness and self-care activities. However, these same consumers are not entirely running away from indulgence, and view alcohol consumption as an experience to be consumed mindfully instead of regularly.
Insight - Consumers are more health and wellness-focused than ever before, which can be seen through increased participation in fitness and self-care activities. However, these same consumers are not entirely running away from indulgence, and view alcohol consumption as an experience to be consumed mindfully instead of regularly.
Workshop Question - How can you create memorable experiences for your core audience while appealing to their senses?
Trend Themes
1. Alcohol-infused Spa Treatments - Spas are incorporating alcohol into wellness treatments to highlight the health benefits of boozy ingredients and attract wellness-focused consumers who still desire indulgence.
2. Luxurious Ingredient-based Treatments - Spas are using lavish ingredients like champagne, caviar, and fine wine to create exclusive experiences that cater to consumers' growing desire for unique and luxurious experiences.
3. Niche Spa Experiences - Niche spas like beer spas and gin-inspired day spas are on the rise, catering to consumers looking for unique and immersive wellness experiences beyond traditional spa treatments.
Industry Implications
1. Beauty and Wellness - The beauty and wellness industry can incorporate alcohol and luxurious ingredients into their offerings to attract consumers looking for unique and indulgent experiences.
2. Hospitality - The hospitality industry can offer exclusive spa experiences featuring lavish ingredients to attract luxury-focused consumers who value unique experiences.
3. Beverage - The beverage industry can capitalize on the rising popularity of niche spas by partnering with them to offer unique experiences featuring beer and gin-infused treatments.
