The 'Lump O Coal Blend' from Quills Coffee Repurposes a Ruined Batch
Laura McQuarrie — December 15, 2017 — Lifestyle
References: twitter
In the spirit of Christmas, many brands create gifts to give as rewards to those who have been nice, as well as cheeky presents for those who should be playfully punished—Quill Coffee is joining the festivities this year with its Lump O Coal Blend.
When the power went out at the Kentucky-based coffee company's roasting facility mid-batch, the coffee blend was truly spoiled. But rather than throwing the less-than-satisfactory product away, it created an entire product and clever packaging to go with it.
On the package for the Lump O Coal Blend, Quill Coffee clearly spells out that "the power went out while we were roasting this coffee." In the section where the tasting notes of a coffee blend are typically described, Quill Coffee simply says "No, honestly, we didn't even try it."
When the power went out at the Kentucky-based coffee company's roasting facility mid-batch, the coffee blend was truly spoiled. But rather than throwing the less-than-satisfactory product away, it created an entire product and clever packaging to go with it.
On the package for the Lump O Coal Blend, Quill Coffee clearly spells out that "the power went out while we were roasting this coffee." In the section where the tasting notes of a coffee blend are typically described, Quill Coffee simply says "No, honestly, we didn't even try it."
Trend Themes
1. Creative Packaging Design - Opportunity to create unique and playful packaging to repurpose spoiled products.
2. Cheeky Punishment Gifts - Opportunity to develop novelty gift items for playful punishment purposes.
3. Sustainable Solutions - Opportunity to find innovative ways to repurpose and minimize waste in the food and beverage industry.
Industry Implications
1. Coffee and Roasting - Opportunity for coffee companies to explore creative options for repurposing ruined batches and engaging with customers.
2. Food and Beverage Gifting - Opportunity for companies in the gifting industry to introduce cheeky, punishment-themed products for different occasions.
3. Packaging and Design - Opportunity for packaging and design companies to collaborate with brands to create unique and engaging packaging solutions for repurposed products.
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