Pets get the luxury treatment with home-made, freshly prepared meals
Trend - Showing pets the same amount of care and attention as they would themselves, consumers are turning to freshly made, organic pet food options to help support ongoing health. Taking into account the move away from processed food options, brands in the pet space are making bigger efforts to create specialized options to appease those looking for healthier alternatives.
Insight - The growth of the pet care industry has come with more consumers owning pets, as well as those same consumers spending more time away from the home as they balance their responsibilities. The guilt associated with leaving pets for longer periods of time has resulted in pet owners taking more consideration in their purchase decisions–things like food, toys and security are all enhanced as try to raise their pets' quality of life.
Insight - The growth of the pet care industry has come with more consumers owning pets, as well as those same consumers spending more time away from the home as they balance their responsibilities. The guilt associated with leaving pets for longer periods of time has resulted in pet owners taking more consideration in their purchase decisions–things like food, toys and security are all enhanced as try to raise their pets' quality of life.
Workshop Question - How can you appease a growing consumer desire for more all-inclusive health and wellness solutions?
Trend Themes
1. Organic Pet Food - Brands in the pet space are making bigger efforts to create specialized options to appease those looking for healthier alternatives.
2. Personalized, Gourmet Meal Plans - Pet parents are looking for high-quality "humanized" pet food made without filler ingredients, by-products or artificial additives.
3. In-store Pet Food Kitchens - Pet retailers are taking a stand against artificial ingredients by removing food and treats for pets that are made with artificial colors, flavors and preservatives.
Industry Implications
1. Pet Food Manufacturing - Manufacturers can focus on incorporating fresh, organic, and personalized options into their product lines.
2. Retail Industry - Retailers can explore the potential of in-store food kitchens and create a better in-store experience for customers.
3. Health and Wellness Industry - Businesses in this industry can collaborate with pet food manufacturers and retailers to promote healthier pet food options and incorporate them into overall healthy lifestyle choices.
