Mirow's Interactive Fitting Room Aims to Help Brands Boost Sales
Jana Pijak — November 12, 2018 — Business
References: mirowtech & alleywatch
NYC-based startup Mirow specializes in creating interactive, touch-activated mirrors for fitting rooms and hopes to change the landscape of brick-and-mortar retail. The brand has already worked with industry giants like adidas, IKEA, Puma and more and aims to help companies increase sales while also upping customer engagement and satisfaction.
"The platform provides the retailers with the software and hardware that drives recommendations, allows for assistance, and requesting different sizes, keeping the customer engaged and happy," and is said to help boost sales up to 8%.
With more brands adopting an omnichannel retail approach, those promoting a more traditional shopping experience are increasing engagement with the help of technology and other interactive in-store elements. Mirow's brand ethos is reflective of this industry shift and speaks to both consumers' and brands' desire for personalized and memorable experiences.
"The platform provides the retailers with the software and hardware that drives recommendations, allows for assistance, and requesting different sizes, keeping the customer engaged and happy," and is said to help boost sales up to 8%.
With more brands adopting an omnichannel retail approach, those promoting a more traditional shopping experience are increasing engagement with the help of technology and other interactive in-store elements. Mirow's brand ethos is reflective of this industry shift and speaks to both consumers' and brands' desire for personalized and memorable experiences.
Trend Themes
1. Interactive Fitting Room Technology - Brands can utilize touch-activated mirrors and software to enhance customer experience, increase sales, and offer personalized assistance.
2. Omnichannel Retail Experience - More brands are adopting an omnichannel retail approach that incorporates technology and interactive in-store elements to create a personalized and memorable consumer journey.
3. Data-driven Retail Strategy - By collecting data through interactive fitting room technology, brands can create more efficient retail strategies and improve customer satisfaction.
Industry Implications
1. Retail - By implementing interactive fitting room technology, retailers can increase in-store sales, enhance customer experience, and compete with online shopping options.
2. Fashion - Interactive fitting room technology can help fashion brands offer personalized recommendations, drive sales, and improve the shopping experience both in-store and online.
3. Technology - Innovative companies like Mirow are disrupting the technology industry by creating touch-activated mirrors and software that improve engagement and sales in the brick-and-mortar retail space.
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