Mastercard and OAK Created a Mirror That Works with RFID Technology
Laura McQuarrie — June 18, 2018 — Business
References: newsroom.mastercard & internetretailing.net
Mastercard and OAK came together to create a next-gen shopping mirror that has the potential to revolutionize the experience of buying—and trying on—clothing.
The digital smart mirrors pair with RFID technology that's embedded in the hang tags of clothing pieces, making it so that the reflective surface instantly identifies products as they are brought into the dressing room. As such, a virtual shopping basket is created for consumers, just like the way a shopper pulls together a bunch of desired items while online shopping.
With this technology, a retailer is able to receive and respond to fitting room requests with ease, view occupancy, check their inventory, as well as get feedback on products. While many consumers appreciate the ease of online shopping, consumers are looking for retailers to integrate aspects of the digital worlf in-store for an enhanced, personalized experience.
The digital smart mirrors pair with RFID technology that's embedded in the hang tags of clothing pieces, making it so that the reflective surface instantly identifies products as they are brought into the dressing room. As such, a virtual shopping basket is created for consumers, just like the way a shopper pulls together a bunch of desired items while online shopping.
With this technology, a retailer is able to receive and respond to fitting room requests with ease, view occupancy, check their inventory, as well as get feedback on products. While many consumers appreciate the ease of online shopping, consumers are looking for retailers to integrate aspects of the digital worlf in-store for an enhanced, personalized experience.
Trend Themes
1. Smart Shopping Mirrors - Smart shopping mirrors integrated with RFID technology revolutionize the clothing buying experience by instantly identifying products and creating a virtual shopping basket.
2. Next-gen Shopping Experience - Next-gen shopping mirrors enable retailers to respond to fitting room requests, view occupancy, check inventory, and gather product feedback, enhancing the in-store experience.
3. Integration of Online and In-store - Consumers seek retailers who integrate aspects of the digital world into physical stores, providing an enhanced and personalized shopping experience.
Industry Implications
1. Retail - Retailers can leverage smart shopping mirrors to improve customer experience and streamline operations in their stores.
2. Fashion - Fashion brands can utilize smart mirrors to enable virtual shopping baskets and increase customer engagement and satisfaction.
3. Technology - The development and implementation of RFID technology in smart mirrors present opportunities for tech companies to innovate in the retail industry.
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