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Modern Menopause

Contemporary solutions are applied to the symptoms of menopause

Trend - Treatments for menopause symptoms are adapting to the needs of modern consumers, with everything from fashion-forward accessories to wearable trackers incorporating menopause symptom-relieving functions. These products come as the stigma around this universal experience is reduced, and women seek contemporary and effective solutions to their health concerns.

Insight - Progressive consumers are challenging long-standing stigmas surrounding women's health and demanding women of all ages have access to modern health solutions that cater to their nuanced needs. Products that champion and provide solutions for fundamental stages of life for women offer respite for those who have long been under-served in the healthcare space.
Workshop Question - How could your brand better merge its product/service with the design preferences of the contemporary consumer?
Trend Themes
1. Women's Health Solutions - Progressive consumers are challenging stigmas surrounding women's health and demanding modern health solutions that cater to their nuanced needs.
2. Menopausal Relief Products - Aging population that is seeing more women experience menopause and seek out ways to counteract the effects.
3. Intimate Skincare Solutions - MegsMenopause specifically offers solutions for perimenopausal and menopausal women.
Industry Implications
1. Healthcare Industry - Opportunities for modern health solutions to women's health products that cater to their nuanced needs.
2. Beverage Industry - Opportunities for catering to a largely overlooked segment of the market with craft beers targeted at menopausal women.
3. Wearable Technology Industry - Opportunities for developing innovative wearable technology products to cater to menopausal women.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 44 Examples:
128,787 Total Clicks
Date Range:
Sep 17 — Jun 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Menopausal Relief Wearables
Menopausal Relief Wearables
The 'Grace' Bracelet Offsets the Experiences of Hot Flashes
The ‘Grace’ bracelet has been designed by Peter Astbury as a piece of equipment to help offset the experiences of menopause to make things more comfortable for the individual. The... MORE
Clean Menopausal Skincare
Clean Menopausal Skincare
The 'Pause Well-Aging' Line Targets the Three Stages of Menopause
Pause Well-Aging is a new skincare line from the Rochelle Weitzner, the former CEO of Erno Laszlo and former CFO at Laura Mercier Cosmetics and RéVive Skincare. The skincare line introduces science-... MORE
Portable Natural Cooling Devices
Portable Natural Cooling Devices
The Menopod Brings a Solution for Hot Flashes to Consumers
This computer mouse-like device brings the ultimate tech-savvy solution for hot flashes. The Menopod is a product that is designed for women who are experiencing the unpleasant effects of menopause.... MORE
Mature Intimate Skincare
Mature Intimate Skincare
MegsMenopause Offers Products for Perimenopausal and Menopausal Women
Over the last few years, a number of intimate skincare products have been released, mainly with a focus on Millennial consumers but MegsMenopause specifically offers solutions for perimenopausal and... MORE
Menopausal Craft Beers
Menopausal Craft Beers
Portsmouth Brewery's 'Libeeration' Was Made for Menopausal Women
Sometimes a cold beer can help when experiencing bodily discomfort, which is why Portsmouth Brewery created a beer that’s specifically designed to relieve the symptoms in menopausal women.... MORE
Menstruation-Tracking Wearable Updates
Menstruation-Tracking Wearable Updates
Garmin Has Introduced Menstrual Cycle Tracking for Users
The Garmin Connect service has been updated to provide users with menstrual cycle tracking capabilities, which will allow for a bevy of comprehensive insights for women to use. The new update... MORE

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Intimate Care Bath Bombs
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Menopause Telemedicine Start-Ups
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This Helmut Lang Campaign Boldly Breaks Generation Barriers
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Millennial-Targeted Intimate Skincare
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Fair Squared's pH-Balanced Line Has Wash, Exfoliant, Cream & Spray
Informative Menopause Booklets
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Rugged Outdoor GPS Watches
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Berry-Infused Hard Ciders
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The Ciderboys Zen Berry Hard Cider is Tart and Thirst-Quenching
Coffee-Infused Oatmeal Stouts
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The Firestone Walker Mocha Merlin Stout is Ideal for Autumn
Beer-Branded Leisurewear
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The Bud Light x KIBL Collection Debuted During London Fashion Week
play_circle_filledSound-Infused Sports Beers
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Carlsberg's Red Hops Project Exposed Hop Plants to Liverpool FC Games
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Rugged Wearable HD Cameras
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The Bose SoundWear Companion Speaker is an Alternative to Headphones
Temperature-Regulating Timepieces
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The 'AirCon' Watch Sends a Blast of Hot or Cool Air
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The 'R/M AI System' Ensures You Can Keep Whatever Rhythm You Desire
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'Itchynose' Can Change a Song When a Nostril is Scratched
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This Wearable from Fujitsu Does Speech Translation in Real-Time
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'Tedy' is a Connected Bracelet That Helps Children with Autism
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The Redd's Black Cherry Ale is Fresh, Fruity and Fragrant
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Genesee Brew House's Orange Honey Cream Ale is Crisp and Citrusy
Craft Beer-Specific Mugs
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The 'KRAMSTEIN' Craft Beer Steins Enhance Artisan Libations
Relaxing Essential Oil Fans
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The 'blö' Micro Cooling Device Provides Heat Relief Anywhere
Graffiti-Inspired Beer Labels
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2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
Bone-Strengthening Supplements
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VM-Prime Provides Essential Nutrients For Post-Menopausal Women
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