Brands launch 8-bit games that highlight particular features or programs
Trend - A number of brands have recently launched interactive campaigns in the form of 8-bit video games that serve to educate individuals on brand developments and leave a lasting impression. The use of 8-bit games as promotional content can be seen across a number of industries including grocery stores, hotels, and TV series.
Insight - Campaigns that leverage older media formats can invoke feelings of nostalgia in consumers--automatically connecting to their emotions. When nostalgic themes can be integrated into modern technology and its conveniences, consumers are more likely to establish strong bonds with the brands in question.
Insight - Campaigns that leverage older media formats can invoke feelings of nostalgia in consumers--automatically connecting to their emotions. When nostalgic themes can be integrated into modern technology and its conveniences, consumers are more likely to establish strong bonds with the brands in question.
Workshop Question - What retro tech experiences can you co-opt in order to create a memorable interactive campaign?
Trend Themes
1. Nostalgia Marketing - Campaigns that leverage older media formats can invoke feelings of nostalgia in consumers--automatically connecting to their emotions.
2. Interactive Advertising - The use of 8-bit games as promotional content can be seen across a number of industries including grocery stores, hotels, and TV series.
3. Mobile Gaming - Companies are using both new and retro games for promotional campaigns to engage with mobile users and potentially drive sales.
Industry Implications
1. Hospitality - Hotels, like W Hotels, are using interactive games as a way to promote their new locations and rewards programs--a trend that could expand to other hospitality services.
2. Entertainment - TV series, like Stranger Things, are using mobile games as an interactive way to build excitement around their releases--a trend that could expand to other forms of entertainment.
3. Retail - Grocery stores and brands, like No Frills, are using gamification to engage with shoppers and potentially drive sales--a trend that could expand to other retail industries.
5 Featured, 44 Examples:
100,697 Total Clicks
Date Range:
Jun 17 — Oct 19
Trending:
Mild
Consumer Insight Topics:
