The Overstock Mobile App Makes Discount Shopping More Immersive
Jana Pijak — June 3, 2019 — Business
References: overstock & digitaltrends
The Overstock Mobile App is the online retailer's immersive platform which aims to streamline users' overall shopping experience. Specializing in wholesale brand name products that are discounted for maximum savings, Overstock makes finding deals a breeze and recently enhanced its app with augmented reality features.
The app's augmented reality features allow users to imagine items they wish to purchase within their home, making it convenient for those looking to test furniture or home decor. Additionally, users can access exclusive in-app discounts and are also offered daily coupons and info on upcoming sales.
Moreover, the Overstock Mobile App includes a streamlined checkout feature -- allowing users to check out with virtual Apple Pay and Google Pay payments, while also featuring in-app messaging for better communication with customer service reps.
Image Credit: Digital Trends
The app's augmented reality features allow users to imagine items they wish to purchase within their home, making it convenient for those looking to test furniture or home decor. Additionally, users can access exclusive in-app discounts and are also offered daily coupons and info on upcoming sales.
Moreover, the Overstock Mobile App includes a streamlined checkout feature -- allowing users to check out with virtual Apple Pay and Google Pay payments, while also featuring in-app messaging for better communication with customer service reps.
Image Credit: Digital Trends
Trend Themes
1. Augmented Reality Shopping - The integration of augmented reality in retail apps creates a more immersive shopping experience and allows users to visualize products in their own space.
2. Streamlined Checkout - Retail apps that offer a streamlined checkout process, including virtual payment options, enhance convenience and make the purchasing experience more efficient.
3. In-app Messaging for Customer Service - The inclusion of in-app messaging functionality in retail apps enables better communication between customers and customer service representatives, enhancing the overall shopping experience.
Industry Implications
1. Retail - Retailers can leverage augmented reality and streamlined checkout features in their mobile apps to attract and engage customers, resulting in a more immersive and convenient shopping experience.
2. Home Furnishings - Home furnishings companies can integrate augmented reality in their retail apps, allowing customers to visualize how furniture and decor items will look in their own homes, thus aiding in the purchasing decision process.
3. Customer Service - Customer service industry can explore the use of in-app messaging functionality in their apps to provide efficient and proactive communication with customers, improving overall customer satisfaction.
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