The Chanel Paris Store Supports Personalized Shopping Experiences with AR
Laura McQuarrie — November 27, 2018 — Business
References: chanel & thecurrentdaily
The newly opened Chanel Paris store, a flagship location in the French capital city, is now a destination for cutting-edge retail experiences centered around personalization thanks to the integration of augmented reality technology.
Earlier this year, Chanel announced a partnership with Farfetch to develop online and in-store clienteling tools. As part of this vision, 'Augmented Retail' will leverage digital resources and data to prioritize customization and an elevated shopping experience with the luxury brand. These efforts will also be supported by the launch of a dedicated Chanel app.
The Chanel Paris store itself is designed to create exclusive experiences for guests, as the top two floors are set aside for VIP customers who may want to enjoy a private meal or take a shower.
Earlier this year, Chanel announced a partnership with Farfetch to develop online and in-store clienteling tools. As part of this vision, 'Augmented Retail' will leverage digital resources and data to prioritize customization and an elevated shopping experience with the luxury brand. These efforts will also be supported by the launch of a dedicated Chanel app.
The Chanel Paris store itself is designed to create exclusive experiences for guests, as the top two floors are set aside for VIP customers who may want to enjoy a private meal or take a shower.
Trend Themes
1. Augmented Retail - The integration of augmented reality technology in retail stores enables personalized shopping experiences and enhanced customization.
2. Clienteling Tools - The development of online and in-store clienteling tools promotes personalized interaction and tailored recommendations for customers.
3. Exclusive Experiences - Creating exclusive floors in flagship stores caters to VIP customers seeking personalized services and privileged treatment.
Industry Implications
1. Luxury Retail - The luxury retail industry can leverage augmented reality and clienteling tools to provide premium personalized experiences to its affluent customer base.
2. Fashion - The fashion industry can utilize augmented reality to offer immersive virtual try-on experiences and interactive shopping features, enhancing customer engagement and conversion rates.
3. Hospitality - The hospitality industry can explore partnerships with luxury brands to create exclusive spaces within their establishments, providing VIP guests with unique and personalized experiences.
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