Lime Crime's App Lets Consumers Explore Augmented Reality Beauty
Laura McQuarrie — May 16, 2019 — Tech
The world of beauty has embraced augmented reality technology with apps and in-store smart makeup mirrors, yet augmented reality beauty packaging has not yet been explored to its fullest by brands in this industry. Lime Crime is setting itself apart in this regard by introducing what it calls the first-ever AR technology for cosmetics, equipping consumers with the ability to experience its vibrant makeup before swatching or purchasing its products.
With the Lime Crime app, users get an introduction to characters like Venus, who fans will recognize from the Venus XL 2 eyeshadow palette. Scanning this product packaging with a mobile device provides quick access to a variety of makeup tutorials and more information. The newly launched Softwear Blush also works with the AR app, as its packaging integrates an interactive augmented reality component.
With the Lime Crime app, users get an introduction to characters like Venus, who fans will recognize from the Venus XL 2 eyeshadow palette. Scanning this product packaging with a mobile device provides quick access to a variety of makeup tutorials and more information. The newly launched Softwear Blush also works with the AR app, as its packaging integrates an interactive augmented reality component.
Trend Themes
1. Augmented Reality in Packaging - Brands can revolutionize their packaging by incorporating augmented reality technology, providing consumers with interactive and immersive experiences.
2. Virtual Makeup Trials - The rise of augmented reality beauty apps allows consumers to virtually try on makeup products, eliminating the need for physical swatching and increasing convenience.
3. Ar-enhanced Product Information - Using AR technology in packaging, brands can offer consumers additional product information, tutorials, and experiences to enhance their engagement and purchase decision-making process.
Industry Implications
1. Cosmetics - The cosmetics industry has the opportunity to leverage augmented reality technology in packaging to provide a unique and interactive shopping experience for consumers.
2. Retail - Augmented reality in packaging opens up new possibilities for the retail industry, allowing brands to create engaging and innovative shopping experiences.
3. Technology - As augmented reality continues to advance, the technology industry can explore new applications and partnerships related to AR-enhanced packaging.
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