The 'Wow How' App Uses Gaming Tech to Teach Consumers Application Tricks
Laura McQuarrie — August 9, 2018 — Tech
References: wowhowapp & cosmeticsbusiness
Augmented reality technology has been adopted by some of the largest cosmetic companies and beauty retailers, mainly for the purposes of helping consumers discover new products and partake in virtual try-on experiences—but Wow How sets itself apart in a sea of AR beauty apps.
Wow How, a new virtual beauty try-on app, boasts the ability to deliver a customized experience based on one's individual facial features, noting colors and applications that will be the most flattering for the customer. To take the app a step further, Wow How also makes the most of gaming technology to improve the experience.
With Look & Learn, app users are able to follow along with a demonstration. In Check & Correct, customers are able to review their look with features like Tilt and Turn. In all, Wow How offers a convenient alternative to an in-store appointment.
Wow How, a new virtual beauty try-on app, boasts the ability to deliver a customized experience based on one's individual facial features, noting colors and applications that will be the most flattering for the customer. To take the app a step further, Wow How also makes the most of gaming technology to improve the experience.
With Look & Learn, app users are able to follow along with a demonstration. In Check & Correct, customers are able to review their look with features like Tilt and Turn. In all, Wow How offers a convenient alternative to an in-store appointment.
Trend Themes
1. Customized AR Beauty Try-on - Create personalized virtual makeup experiences based on individual facial features, enhancing the convenience and accuracy of beauty try-ons.
2. Integration of Gaming Technology in AR Beauty Apps - Incorporate gaming elements into beauty try-on apps to make the experience more interactive and engaging for users.
3. Enhanced Virtual Learning for Makeup Application - Utilize augmented reality technology to provide step-by-step tutorials and demonstrations for seamless learning and skill development in makeup application.
Industry Implications
1. Cosmetics - Cosmetic companies can leverage customized AR beauty try-on apps to increase online sales and enhance customer satisfaction.
2. Beauty Retail - Beauty retailers can integrate gaming technology in AR beauty apps to attract more customers and provide unique shopping experiences.
3. Education and Training - Virtual learning platforms can utilize augmented reality technology to offer immersive makeup application courses and certifications.
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