Brands offer sanitation devices for consumers' daily rituals
Trend - Brands are inserting sanitation devices into various aspects of consumer's rituals–whether that's during commutes or while getting ready. These devices offer convenient forms of hygiene that work to benefit both personal and public health.
Insight - As consumers become more aware of how their personal hygiene habits affect their health and the health of those around them, they're increasingly focusing on how to better integrate cleanliness rituals into their day-to-day. Whether at home or outside, these consumers look to brands that are facilitating this process in the form of simple and convenient cleaning agents.
Insight - As consumers become more aware of how their personal hygiene habits affect their health and the health of those around them, they're increasingly focusing on how to better integrate cleanliness rituals into their day-to-day. Whether at home or outside, these consumers look to brands that are facilitating this process in the form of simple and convenient cleaning agents.
Workshop Question - How could your brand ensure convenient access to its product/service?
Trend Themes
1. Ritual Sanitation - As consumers become more aware of the importance of personal hygiene, brands are inserting sanitation devices into various aspects of consumer's rituals to offer convenient forms of hygiene that work to benefit both personal and public health.
2. UV Sterilization - Products such as bathroom scales, shaving accessories, and toilet brushes are incorporating UV light technology to kill harmful germs and bacteria, providing consumers with an easy and efficient way to sanitize everyday items.
3. Behavioral Design Innovation - OpenClean Technologies introduces the world's first hand sanitizing door handle designs, replacing two separate actions into one seamless movement and increasing overall cleanliness in high trafficked venues like restaurants, hotels, and office buildings.
Industry Implications
1. Personal Hygiene - As consumers continue to prioritize their health, brands in the personal hygiene industry can take advantage of the trend towards ritual sanitation by offering convenient cleaning agents.
2. Home Technology - The integration of UV light technology into products such as bathroom scales, shaving accessories, and toilet brushes provides a disruptive innovation opportunity for home technology brands to create efficient, self-sanitizing household items.
3. Design & Architecture - OpenClean Technologies' hand sanitizing door handle designs showcase a disruptive innovation opportunity for brands in the design and architecture industry to incorporate behavioral design innovation in public spaces, creating cleaner and more efficient environments for consumers.
