Pepsico Unveils Digital Lab to Support Restaurants with eCommerce
Grace Mahas — May 23, 2019 — Tech
References: pepsico & mobilemarketingmagazine
To support companies in the ever-changing digital landscape, PepsiCo announced the launch of the PepsiCo Foodservice Digital Lab. The lab will educate operators on how to find and implement the best technological solutions for their needs through insights, activations, and playbooks.
According to Scott Finlow, the CMO of PepsiCo Foodservice, "The digital age has disrupted everything – including the way people order, eat and experience food and beverages. PepsiCo is helping our customers stay ahead of the curve in regard to understanding the latest technology and consumer trends impacting the food service industry." The digital lab is a one-stop service to make the most effective choice when it comes to technology-based resources.
While many business leaders agree that new technologies often come with a learning curve, it's crucial companies take the leap and adapt. As PepsiCo is a prominent leader in the beverage industry, its input and advice are highly valued.
Image Credit: MobileMarketing
According to Scott Finlow, the CMO of PepsiCo Foodservice, "The digital age has disrupted everything – including the way people order, eat and experience food and beverages. PepsiCo is helping our customers stay ahead of the curve in regard to understanding the latest technology and consumer trends impacting the food service industry." The digital lab is a one-stop service to make the most effective choice when it comes to technology-based resources.
While many business leaders agree that new technologies often come with a learning curve, it's crucial companies take the leap and adapt. As PepsiCo is a prominent leader in the beverage industry, its input and advice are highly valued.
Image Credit: MobileMarketing
Trend Themes
1. Digital Transformation in Foodservice Industry - The PepsiCo Foodservice Digital Lab supports restaurants in navigating the evolving digital landscape and finding technological solutions to enhance their operations.
2. Consumer Trends in Food and Beverages - PepsiCo helps restaurants understand and implement the latest consumer trends impacting the foodservice industry.
3. Technology Adoption in Hospitality Sector - The PepsiCo Foodservice Digital Lab educates operators on the best ways to embrace technology and stay ahead of the curve in the foodservice industry.
Industry Implications
1. Food and Beverage - PepsiCo's digital lab provides insights and resources to restaurants in the food and beverage industry, enabling them to leverage technology for success.
2. Hospitality - The PepsiCo Foodservice Digital Lab supports the hospitality sector in understanding and implementing the latest technological advancements to enhance customer experiences and operations.
3. Ecommerce - PepsiCo's digital lab helps businesses in the ecommerce industry by providing guidance on technology-based solutions that optimize online ordering and delivery processes.
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