The Monte Z High-Tech Sneakers Have a Design That Comes to Life in AR
Laura McQuarrie — June 15, 2017 — Fashion
References: anrealage & japantrends
In Japan, consumers will soon be able to purchase a pairs of high-tech sneakers created by Onitsuka Tiger and Anrealage. Two kinds of Monte Z shoes have been created with a design that comes to life with augmented reality. When the shoes are viewed through the lens of the Anrealage AR3 app, smartphone users are able to see a striped logo appear before their eyes, alongside a "special AR sound."
To promote the release of the Monte Z augmented reality sneakers, Anrealage and Onitsuka Tiger collaborated with actor and dancer Mirai Moriyama to create a dynamic, artful video showing off the unique features of the footwear.
There are now a number of t-shirts, hats and jackets that boast secret AR features, which add a new dimension to ordinary interactions with clothing and accessories.
To promote the release of the Monte Z augmented reality sneakers, Anrealage and Onitsuka Tiger collaborated with actor and dancer Mirai Moriyama to create a dynamic, artful video showing off the unique features of the footwear.
There are now a number of t-shirts, hats and jackets that boast secret AR features, which add a new dimension to ordinary interactions with clothing and accessories.
Trend Themes
1. Augmented Reality Fashion - The use of augmented reality technology to enhance fashion design and consumer experience.
2. Ar-enabled Footwear - Footwear with augmented reality features to enhance brand promotion and consumer experience.
3. Interactive Apparel - Apparel embedded with augmented reality technology to create interactive elements and unique experiences for consumers.
Industry Implications
1. Fashion Retail - Innovative fashion retailers can develop AR features and elements in their products to attract and retain customers.
2. Mobile App Development - Mobile app developers can create AR-enabled applications for fashion companies and provide users with unique shopping experiences.
3. AR Technology - AR technology companies can partner with fashion retailers to develop and provide augmented reality experiences for consumers.
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