The Mango Smart Fitting Rooms are a Partnership With Vodafone
Jana Pijak — November 12, 2018 — Business
References: shop.mango & drapersonline
Mango smart fitting rooms will soon be launched across the globe at several of the Spanish fast fashion retailer's locations, including its flagships in Barcelona and New York. This new venture is the result of a partnership with tech giant Vodafone.
In addition to enhancing consumers' overall shopping experience with more intuitive components, the digitized fitting rooms will feature smart mirror technology, allowing users to scan item tags in order to request help from store personnel, or to view alternative sizes or colors while saving time.
“These new fitting rooms are another step in the digital transformation of our stores to create a whole new experience for our customers," said Mango's chief client officer Guillermo Corominas about the new venture.
Image Credit: Mango
In addition to enhancing consumers' overall shopping experience with more intuitive components, the digitized fitting rooms will feature smart mirror technology, allowing users to scan item tags in order to request help from store personnel, or to view alternative sizes or colors while saving time.
“These new fitting rooms are another step in the digital transformation of our stores to create a whole new experience for our customers," said Mango's chief client officer Guillermo Corominas about the new venture.
Image Credit: Mango
Trend Themes
1. Smart Fitting Rooms - The use of smart mirror technology in fitting rooms to enhance the shopping experience and improve customer service.
2. Intuitive Shopping Experience - The integration of intuitive components in retail to make shopping more convenient and personalized.
3. Digital Transformation of Stores - The implementation of digital technologies in physical stores to create a unique and immersive shopping experience.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage smart fitting rooms to attract and retain customers by providing a seamless and personalized shopping experience.
2. Technology - The technology industry can develop smart mirror technology and other intuitive components to meet the demand for enhanced in-store experiences.
3. Telecommunications - The telecommunications industry, represented by Vodafone in this case, can partner with retailers to provide the necessary infrastructure and connectivity for smart fitting rooms and other digital transformation initiatives.
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