KONTI's Wrappers Connect Kids to Short Cartoons & Full-Length Films
Laura McQuarrie — September 4, 2018 — Lifestyle
References: konti & packagingoftheworld
KONTI released an augmented reality application to pair with candy packaging for kids that connects them to short three-minute cartoons and a first-of-its-kind hour-long full-length animated film.
Live Animations worked with KONTI on the creation of a story starring Timi, a cartoon bear, who is joined by friends and other characters throughout the series. Kids are able to view the content on the free application via a smartphone or tablet, as well as participate in games. To communicate the creative candy packaging's compatibility with apps, the logos for the Apple and Android app stores are included on the wrapper.
This example of value-added packaging transforms a simple confection into more than a snack and a source of entertainment and a method of captivating storytelling that will keep kids hungry for more.
Live Animations worked with KONTI on the creation of a story starring Timi, a cartoon bear, who is joined by friends and other characters throughout the series. Kids are able to view the content on the free application via a smartphone or tablet, as well as participate in games. To communicate the creative candy packaging's compatibility with apps, the logos for the Apple and Android app stores are included on the wrapper.
This example of value-added packaging transforms a simple confection into more than a snack and a source of entertainment and a method of captivating storytelling that will keep kids hungry for more.
Trend Themes
1. Ar-enhanced Packaging - Using augmented reality technology to enhance product packaging and provide interactive content.
2. Connected Packaging - Integrating packaging with digital platforms to offer additional value and engage consumers.
3. Entertainment Packaging - Creating packaging that offers entertainment value and storytelling experiences.
Industry Implications
1. Food and Beverage - Leveraging AR-enhanced packaging to create immersive experiences for consumers.
2. Entertainment - Exploring the potential of packaging to deliver engaging content and expand storytelling opportunities.
3. Technology - Developing innovative AR applications and platforms for connected packaging experiences.
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