Honda's 'The Ultimate Get-Well Card' Uses AR to Cheer Children in the Hospital
Laura McQuarrie — December 20, 2017 — Tech
References: creative.blippar & digitaltrends
Children who must spend the holidays in the hospital are not often treated to presents and some of the other parts of the season that consumers most look forward to, and in acknowledgement of this, Honda created 'The Ultimate Get-Well Card.'
The augmented reality get-well card was shared with children at the Children’s Hospital of Orange County (CHOC), providing them crowdsourced messages from well-wishers to provide them strength and support. Additionally, Honda collected some personalized videos from the hospital staff to share with the young patients.
The AR cards also make the most of technology to create dazzling winter scenes, complete with friendly snowman characters, falling snowflakes and other smile-inducing delights of the winter season.
The augmented reality get-well card was shared with children at the Children’s Hospital of Orange County (CHOC), providing them crowdsourced messages from well-wishers to provide them strength and support. Additionally, Honda collected some personalized videos from the hospital staff to share with the young patients.
The AR cards also make the most of technology to create dazzling winter scenes, complete with friendly snowman characters, falling snowflakes and other smile-inducing delights of the winter season.
Trend Themes
1. Augmented Reality Greeting Cards - The use of augmented reality in greeting cards creates an interactive and personalized experience for recipients.
2. Crowdsourced Well-wishes - Utilizing crowdsourced messages in get-well cards allows for a stronger sense of support and encouragement.
3. Personalized Video Content - Including personalized videos from hospital staff provides a unique and heartfelt touch to get-well cards.
Industry Implications
1. Greeting Card Industry - Integrating augmented reality into greeting cards presents a disruptive innovation opportunity for the industry to enhance customer experiences.
2. Healthcare Industry - Using crowdsourced well-wishes and personalized video content in get-well cards can revolutionize how hospitals provide emotional support to patients.
3. Technology Industry - The combination of augmented reality and personalized video content in get-well cards demonstrates the potential for disruptive innovation in the technology sector.
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