New snacks take inspiration from the classic orange cream ice pop
Trend - With desserts constantly being reimagined in new, more convenient forms, consumers are opting for a variety of snacks that offer a refreshed take on one particularly nostalgic summer classic; the orange cream ice pop.
Insight - When it comes to unique purchases, consumers require specific circumstances under which they're motivated to buy. Nostalgia and the evoking of childhoods are always effective at making strong connections and associations among consumers, making people more likely to experiment.
Insight - When it comes to unique purchases, consumers require specific circumstances under which they're motivated to buy. Nostalgia and the evoking of childhoods are always effective at making strong connections and associations among consumers, making people more likely to experiment.
Workshop Question - What nostalgic food experience can your brand reinvent for a new audience?
Trend Themes
1. Nostalgia-driven Products - Consumers are eager to experiment with unique purchases. Nostalgia and childhood memories are effective motivational factors that make people more likely to try new products.
2. Plant-based and Vegan Flavors - Brands are responding to consumer demand for healthier products by introducing plant-based and vegan options for traditional treats.
3. Limited-edition Flavors - Brands are introducing limited-edition flavors to their product lines, creating a sense of exclusivity among consumers, which could drive the purchase decisions.
Industry Implications
1. Food and Beverage Industry - This industry can identify new ways to infuse plant-based and vegan options without comprising the taste.
2. Alcoholic Beverage Industry - This industry can create nostalgic flavors that appeal to the consumers who are willing to try something new.
3. Health and Wellness Industry - This industry can promote its organic and gluten-free dietary options and build brand loyalty among conscious consumers.
