My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality
Laura McQuarrie — August 30, 2018 — Tech
References: yeti.lasunka & packagingoftheworld
On top of being drawn to the bright colors and fun characters depicted on My Yeti's ice cream wrappers, kids and parents alike will be interested in the fact that the frozen snacks are paired with entertainment-providing augmented reality cartoons.
While there are plenty of brand mascots that remain one-dimensional and never quite come to life beyond product packaging, My Yeti introduces an entire cast of characters that kids can join in adventures. A family of snow people is introduced to kids through a series of 20 cartoons, which are assigned to the different ice cream products at random.
As a result of integrating augmented reality technology into its packaging, My Yeti found that it was successful in changing the reason people want to purchase the product, which led to increased sales and repeat purchases.
While there are plenty of brand mascots that remain one-dimensional and never quite come to life beyond product packaging, My Yeti introduces an entire cast of characters that kids can join in adventures. A family of snow people is introduced to kids through a series of 20 cartoons, which are assigned to the different ice cream products at random.
As a result of integrating augmented reality technology into its packaging, My Yeti found that it was successful in changing the reason people want to purchase the product, which led to increased sales and repeat purchases.
Trend Themes
1. Augmented Reality Packaging - Augmented reality technology integrated into product packaging to enhance consumer experience and increase sales.
2. Interactive Branding - Use of interactive branding techniques to create a stronger connection between consumers and brands.
3. Engaging Mascots - Creation of three-dimensional brand mascots to boost brand appeal and instigate consumer interest.
Industry Implications
1. Food Packaging Industry - Integration of augmented reality technology in food packaging industry to enhance customer engagement and brand loyalty.
2. Children's Food Industry - Incorporation of interactive branding and engaging brand mascots in products targeted at children for increased sales and brand recognition.
3. Marketing and Advertising Industry - Development of augmented reality advertising and marketing campaigns to promote brand awareness and customer engagement.
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