This collection of simplified packaging appears to follow the common adage, "A picture is worth a 1000 words." Yet many of the designs take that belief to the next level by opting to place a lot of trust in a single word or a very abstract image. The minimalist movement has introduced a new way to inform and instruct people.
Often relying on gut instincts, the simplified packaging appeals not only to a person's sense of style, it also speaks to the product itself. Minimalist branding works extremely well with strong products. Whether its food and drink or cosmetics and toys, any company can embrace the look so long as enough information is relayed as well. By not bombarding people with too much visuals, such simplified packaging stands out even more.
60 Examples of Simplified Packaging
60
Minimalist Swimwear Packaging
The Packaging for Sand & Salt Swim Trunks is Made to Be Recycled
59
Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams
58
Minimalist Olive Oil Packaging
Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
57
Minimalist Pasta Packaging
My Kitchen Basics Avoids Crowded Graphics
56
Minimalist Milk Branding
Simple Branding Identities Like The Pressery Always Stand Out the Most
55
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
54
Minimalist Tea Packaging
2 Tea Bags Celebrates the Idea of "Tea for Two"
53
Typographic Remedy Branding
The Systagenix Wound Management Brand Identity is Sleek and Textual
52
Minimalist Pastry Packaging
This Mr Holmes Bakehouse Package Design is Perfectly San Francisco
51
Precious Detergent Bottles
DuploClean's Glass Bottles Appeal to Those Who Love Tidy Aesthetics
50
Minimalist Beauty Branding
Cure Life Packaging Asserts That Less is More for the Buyer
49
Spotted Beverage Branding
The Product Identity Behind Dot Wine Packaging is to the Point
48
Dairy-Disguised Alcohol
Undercover Wine Packaging Has an Understated Look for Easy Delivery
47
Bold Statement Branding
This Typographic Visual Branding Look is Fresh and Minimalist
46
Exclamatory Skincare Packaging
Let's Face It by Siri Slabakk Berg is a Minimalist Design
45
Unisex Perfume Packaging
'& Fragrance' is Designed for Both Men and Women
44
Denim-Like Perfume Packaging
The Zara Denim Couture Line Takes on the Texture of Jeans
43
Eco-Friendly Cleanser Branding
Stain Solver Takes on a Minimalistic Look and a Humorous Persona
42
Hexagonal Supplement Logos
Bioheal Vitamins Packaging Embraces the Basics of Minimalist Motifs
41
Gift Wrapped Packaging
Scandilicious by Paone Creative Uses Ribbon Colors of the Scandinavian Flag
40
Natural High-Performance Skincare
Nuori is a Danish Skincare Brand Made in Small Batches
39
Minimalist Milk Chocolate Branding
Dark Choco Milk is Designed in a Simple and Eco-Friendly Manner
38
Volume-Based Visual Merchandizing
Tesco Value Packaging is Plainly Quantitative
37
Simple Monochromatic Java Branding
This Minimalist Design Identity is Clean and Stylish
36
Minimalist Tampon Packaging
This Branding Gives Feminine Products a Luxurious Look
35
Candidly Branded Cartons
Discipline Packaging Has Simple and Direct Descriptions of its Contents
34
Fine Art Fragrance Packaging
The Thymes Studio Collection Exudes Elegance
33
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
32
Biblical Confection Branding
Believe In's Three Kings Chocolate Bars Reference the First Christmas
31
Sorrow-Filled Vodka Packaging
This Misery Vodka Design is Minimalist and to-the-Point
30
Minimalist Fast Food Packaging
McDonald's Introduces a Simpler Take Out Bag Design
29
Bifocal Optometry Branding
Interapothek Optical Packaging Features Spectacles That Look Tow Ways
28
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
27
Symbolic Remedy Packaging
Shen Fu Ren's Ginseng Products Feature a Minimalist Brand Identity
26
Pill Packaged Jewelry
The Manymals Packaging is Minimalist and Eco-Friendly
25
Minimalist Skincare Kits
This Useful Father’s Day Gift is Hip and Sleek
24
Elegant Boxed Wine Branding
The Vin Grace Packaging Design Gives Displays a Sophisticated Design
23
Pretty Pink Packaging
The Zen Tea Package Design by Konrad Sybilski is Soft and Calming
22
Minimalist Cannabis Packaging
Seven Point's Medicinal Packaging is Simple and Modern
21
Kidcore Skincare Branding
Minois is a Parisian Brand of Gentle Children's Cosmetics
20
Minimalist Wine Packaging
Nikita Ivanov Designs a Simple Brand Identity Concept for Tone
19
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
18
Packaged Intangible Objects
Chris Ferrante Boxes Light, Shadow and Reflection
17
Scandinavian Rye Chips
The Nordic Bakery Introduces a Healthy Snacking Option
16
Understated Album Packaging
Trilingua Design's CD Packaging Embodies a Minimalist Design Style
15
Minimalist Organic Packaging
The Aero Concept Line is Clean, Sleek and Playful
14
Californian Cider Cans
Golden State Cider's Beverage Packaging is Light and Summery
13
Luxurious Wooden Lotion Lids
'Rawganical' By Casper Holden Uses Organic Caps on Minimalist Bottles
12
Mod Molecular Marketing
Cetaphil Packaging Bonds Science and Design for a Beautiful Product
11
Emotion-Driven Soup Packaging
Mine Design Focuses on Feelings for 'Love Soup'
10
Canned Chronograph Packaging
O’Clock Assures Freshness with This Can-Sealed Watch Packaging
9
Contoured Beverage Branding
The Tasting Bench Packaging Outlines What Matters About the Product
8
Minimalist Tomato Packaging
Raffaele Vitale Receives a Refreshing Update
7
Water-Colored Treat Packaging
The Oello Frozen Yogurt Designs are Simple and Attractive
6
Illustrated Avian Supplement Packaging
Pearlfisher's Avian Packaging is Beautifully Minimalist
5
Luxurious Aqua Branding
Vue Luxury Water Exudes a High-Quality Look
4
Minimalist Milk Product Packaging
Adir Dairy Serves Goods With Simple and Effective Branding
3
Minimalist Travel Branding
Zen Travel by Lauren O'Brien Uses a Simplistic Look
2
Subtle Icewine Packaging
The Packaging for Persevais Icewine Channels the Snowy Landscape
1
Transparent Minimalist Packaging
Hand Crafted Maple Syrup is See-Through
Related Ideas
Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Solid Perfume Gels
A'ddict's Minimalist Solid Perfumes Shine on Their Own & Layer Seamlessly
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Minimalistic Activewear Capsules
The Nike X Sacai Capsule is Simplistically Cool
Accordion-Style Coffee Cups
The Accordion Paper Cup Concept is Easy to Carry
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Sophisticated Minimalist Luxury Fashion
Alexander Mcqueen Showcases the Spring/Summer 2024 Capsule
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Recycled Plastic Condiment Packaging
Plastipak and Kraft Heinz Announced a New Partnership
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Bio-Based Monomaterial Skincare Packaging
These Lumene Moisturizer Jars are Easy to Recycle
Minimalist Collaboration Coffee Carriers
Starbucks x fragment Design Collection Has Two Sizes
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Expansive Beauty Packaging Solutions
APC Packaging Extends Sustainable Range with PET Jar Series
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Artisanal Bake-at-Home Loaves
Essential Shares Organic Bake-at-Home Bread in Innovative Packaging
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Recyclable Hardware Packaging
Nokia is Adopting Lighter Recyclable Packaging for Circularity
Minimalist Tech Writings
The Minimalist Book Offers Writing About Tech and Programing Philosophy
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Meal Preparation Lunch Boxes
The memobento is a Stylish Way to Simplify Meal Prepping
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper-Packaged Porridge Products
Everyday Essentials Porridge Oats Come in Plastic-Free Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Springtime Soy Sauce Packaging
This Limited-Edition Kikkoman Bottle Celebrates Springtime
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Convenience-Focused Lunch Boxes
The W&P BYO Lunch Bundle is a Convenient and Stylish Solution
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Eco-Friendly Cracker Packaging
Jacob’s Crackers Selection Now Comes in Boxes with Reduced Plastic
Liner-Free Label Sausage Packaging
Salsicciamo Introduced Linerless Labeling for its Packaging
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Reduced Plastic Snack Packaging
ALDI Specially Selected Hand Cooked Chips Come in New Packets
Flexible Film Meat Packaging
ASDA Just Essentials Beef Mince is Arriving in New Packaging
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Minimalist Supplement Branding
Trace Products Have a Simple, Oceanic Profile
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Freshness-Enhancing Lamb Packaging
Sainsbury's Announces a Revamp for its Plastic Tray Packaging
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Colorful Functional Luggage Designs
Monos is a New Brand of Playful Luggage Designs
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Brutalist-Inspired Serene Restaurants
Future Simple Studio Reimagines the Sushibox Establishment
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Paper-Made Mushroom Packaging
Sainsbury's Mushroom Punnets are Now Made with Cardboard
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Tomato Sauce Pouches
Le Sauce & Co.'s Well-Portioned Sauces Help to Reduce Food & Packaging Waste
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Sustainable Marble-Effect Packaging
Sulapac Collaborates With FaiveleyTech for Packaging Solutions
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Moisture-Protecting Pharmaceutical Bottles
LOG Pharma Debuts an Eco-Friendly Pharmaceutical Bottle
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping