This collection of simplified packaging appears to follow the common adage, "A picture is worth a 1000 words." Yet many of the designs take that belief to the next level by opting to place a lot of trust in a single word or a very abstract image. The minimalist movement has introduced a new way to inform and instruct people.
Often relying on gut instincts, the simplified packaging appeals not only to a person's sense of style, it also speaks to the product itself. Minimalist branding works extremely well with strong products. Whether its food and drink or cosmetics and toys, any company can embrace the look so long as enough information is relayed as well. By not bombarding people with too much visuals, such simplified packaging stands out even more.
60 Examples of Simplified Packaging

60
Minimalist Swimwear Packaging
The Packaging for Sand & Salt Swim Trunks is Made to Be Recycled

59
Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams

58
Minimalist Olive Oil Packaging
Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
57
Minimalist Pasta Packaging
My Kitchen Basics Avoids Crowded Graphics
56
Minimalist Milk Branding
Simple Branding Identities Like The Pressery Always Stand Out the Most
55
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
54
Minimalist Tea Packaging
2 Tea Bags Celebrates the Idea of "Tea for Two"
53
Typographic Remedy Branding
The Systagenix Wound Management Brand Identity is Sleek and Textual
52
Minimalist Pastry Packaging
This Mr Holmes Bakehouse Package Design is Perfectly San Francisco
51
Precious Detergent Bottles
DuploClean's Glass Bottles Appeal to Those Who Love Tidy Aesthetics
50
Minimalist Beauty Branding
Cure Life Packaging Asserts That Less is More for the Buyer
49
Spotted Beverage Branding
The Product Identity Behind Dot Wine Packaging is to the Point
48
Dairy-Disguised Alcohol
Undercover Wine Packaging Has an Understated Look for Easy Delivery
47
Bold Statement Branding
This Typographic Visual Branding Look is Fresh and Minimalist
46
Exclamatory Skincare Packaging
Let's Face It by Siri Slabakk Berg is a Minimalist Design
45
Unisex Perfume Packaging
'& Fragrance' is Designed for Both Men and Women
44
Denim-Like Perfume Packaging
The Zara Denim Couture Line Takes on the Texture of Jeans
43
Eco-Friendly Cleanser Branding
Stain Solver Takes on a Minimalistic Look and a Humorous Persona
42
Hexagonal Supplement Logos
Bioheal Vitamins Packaging Embraces the Basics of Minimalist Motifs
41
Gift Wrapped Packaging
Scandilicious by Paone Creative Uses Ribbon Colors of the Scandinavian Flag
40
Natural High-Performance Skincare
Nuori is a Danish Skincare Brand Made in Small Batches
39
Minimalist Milk Chocolate Branding
Dark Choco Milk is Designed in a Simple and Eco-Friendly Manner
38
Volume-Based Visual Merchandizing
Tesco Value Packaging is Plainly Quantitative
37
Simple Monochromatic Java Branding
This Minimalist Design Identity is Clean and Stylish
36
Minimalist Tampon Packaging
This Branding Gives Feminine Products a Luxurious Look
35
Candidly Branded Cartons
Discipline Packaging Has Simple and Direct Descriptions of its Contents
34
Fine Art Fragrance Packaging
The Thymes Studio Collection Exudes Elegance
33
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
32
Biblical Confection Branding
Believe In's Three Kings Chocolate Bars Reference the First Christmas
31
Sorrow-Filled Vodka Packaging
This Misery Vodka Design is Minimalist and to-the-Point
30
Minimalist Fast Food Packaging
McDonald's Introduces a Simpler Take Out Bag Design
29
Bifocal Optometry Branding
Interapothek Optical Packaging Features Spectacles That Look Tow Ways
28
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
27
Symbolic Remedy Packaging
Shen Fu Ren's Ginseng Products Feature a Minimalist Brand Identity
26
Pill Packaged Jewelry
The Manymals Packaging is Minimalist and Eco-Friendly
25
Minimalist Skincare Kits
This Useful Father’s Day Gift is Hip and Sleek
24
Elegant Boxed Wine Branding
The Vin Grace Packaging Design Gives Displays a Sophisticated Design
23
Pretty Pink Packaging
The Zen Tea Package Design by Konrad Sybilski is Soft and Calming
22
Minimalist Cannabis Packaging
Seven Point's Medicinal Packaging is Simple and Modern
21
Kidcore Skincare Branding
Minois is a Parisian Brand of Gentle Children's Cosmetics
20
Minimalist Wine Packaging
Nikita Ivanov Designs a Simple Brand Identity Concept for Tone
19
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
18
Packaged Intangible Objects
Chris Ferrante Boxes Light, Shadow and Reflection
17
Scandinavian Rye Chips
The Nordic Bakery Introduces a Healthy Snacking Option
16
Understated Album Packaging
Trilingua Design's CD Packaging Embodies a Minimalist Design Style
15
Minimalist Organic Packaging
The Aero Concept Line is Clean, Sleek and Playful
14
Californian Cider Cans
Golden State Cider's Beverage Packaging is Light and Summery
13
Luxurious Wooden Lotion Lids
'Rawganical' By Casper Holden Uses Organic Caps on Minimalist Bottles
12
Mod Molecular Marketing
Cetaphil Packaging Bonds Science and Design for a Beautiful Product
11
Emotion-Driven Soup Packaging
Mine Design Focuses on Feelings for 'Love Soup'
10
Canned Chronograph Packaging
O’Clock Assures Freshness with This Can-Sealed Watch Packaging
9
Contoured Beverage Branding
The Tasting Bench Packaging Outlines What Matters About the Product
8
Minimalist Tomato Packaging
Raffaele Vitale Receives a Refreshing Update
7
Water-Colored Treat Packaging
The Oello Frozen Yogurt Designs are Simple and Attractive
6
Illustrated Avian Supplement Packaging
Pearlfisher's Avian Packaging is Beautifully Minimalist
5
Luxurious Aqua Branding
Vue Luxury Water Exudes a High-Quality Look
4
Minimalist Milk Product Packaging
Adir Dairy Serves Goods With Simple and Effective Branding
3
Minimalist Travel Branding
Zen Travel by Lauren O'Brien Uses a Simplistic Look
2
Subtle Icewine Packaging
The Packaging for Persevais Icewine Channels the Snowy Landscape
1
Transparent Minimalist Packaging
Hand Crafted Maple Syrup is See-Through
Related Ideas
Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Ketchup Packet Phone Cases
This Heinz Phone Case is Sculpted to Hold a Single Condiment Sachet
Solid Perfume Gels
A'ddict's Minimalist Solid Perfumes Shine on Their Own & Layer Seamlessly
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
Minimalistic Activewear Capsules
The Nike X Sacai Capsule is Simplistically Cool
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Accordion-Style Coffee Cups
The Accordion Paper Cup Concept is Easy to Carry
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Sustainable 3D-Printed Packaging Lines
APC Packaging's Adapte Collection is Innovative
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Convenience-Focused Nutritional Powders
Modern Dose Launches Six Innovative Nutritional Powders
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Sustainable Paper Cosmetic Packaging
The Arcade Beauty Paper Packette is Made with 80% Paper
Miniaturized Product Art Photographs
Taysuya Tanaka Highlights MUJI Products with Small Muji
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Sophisticated Minimalist Luxury Fashion
Alexander Mcqueen Showcases the Spring/Summer 2024 Capsule
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Recycled Plastic Condiment Packaging
Plastipak and Kraft Heinz Announced a New Partnership
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Bio-Based Monomaterial Skincare Packaging
These Lumene Moisturizer Jars are Easy to Recycle
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Expansive Beauty Packaging Solutions
APC Packaging Extends Sustainable Range with PET Jar Series
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Artisanal Bake-at-Home Loaves
Essential Shares Organic Bake-at-Home Bread in Innovative Packaging
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Romance-Themed Cookie Packaging
The Crumbl Red Box Packaging Commemorates Valentine's Day
Miniaturized Minimalist Pouch Packs
The UNIQLO Round Ultra-Mini Bag Comes in Many Colors
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Reduced Plastic Drink Packaging
This Lucozade Packaging Update Cuts Plastic Use
Minimalist Tech Writings
The Minimalist Book Offers Writing About Tech and Programing Philosophy
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Meal Preparation Lunch Boxes
The memobento is a Stylish Way to Simplify Meal Prepping
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
Paper-Packaged Porridge Products
Everyday Essentials Porridge Oats Come in Plastic-Free Packaging
Revamped Alkaline Water Packaging
Perfect Hydration Alkaline Water Unveils its its New Rebrand
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Springtime Soy Sauce Packaging
This Limited-Edition Kikkoman Bottle Celebrates Springtime
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Convenience-Focused Lunch Boxes
The W&P BYO Lunch Bundle is a Convenient and Stylish Solution
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Eco-Friendly Cracker Packaging
Jacob’s Crackers Selection Now Comes in Boxes with Reduced Plastic
Liner-Free Label Sausage Packaging
Salsicciamo Introduced Linerless Labeling for its Packaging
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Reduced Plastic Snack Packaging
ALDI Specially Selected Hand Cooked Chips Come in New Packets
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Streamlined Skincare Packages
PanOxyl Introduces Color-Coded System for Acne Solutions
Flexible Film Meat Packaging
ASDA Just Essentials Beef Mince is Arriving in New Packaging
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Minimalist Supplement Branding
Trace Products Have a Simple, Oceanic Profile
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Freshness-Enhancing Lamb Packaging
Sainsbury's Announces a Revamp for its Plastic Tray Packaging
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Brutalist-Inspired Serene Restaurants
Future Simple Studio Reimagines the Sushibox Establishment
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Artist-Designed Beauty Packaging
Youth to the People Celebrates 10 Years of Its Superfood Cleanser
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Tomato Sauce Pouches
Le Sauce & Co.'s Well-Portioned Sauces Help to Reduce Food & Packaging Waste
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Revamped Packaging Brand Websites
Macpac's New Website Highlights its Sustainability Efforts
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Sustainable Marble-Effect Packaging
Sulapac Collaborates With FaiveleyTech for Packaging Solutions
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Structural Transparent Bag Designs
Maria Olhovnikova Designs a Clear Bag with Orange Straps
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Moisture-Protecting Pharmaceutical Bottles
LOG Pharma Debuts an Eco-Friendly Pharmaceutical Bottle
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Collapsible Plastic Shipping Solutions
Kite Packaging Plastic Pallet Boxes are Cost-Effective
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping