Discipline Packaging Has Simple and Direct Descriptions of its Contents
Amelia Roblin — December 7, 2012 — Marketing
References: sm-work & thedieline
This collection of cartons may be a sensory step up from plain white boxes with simple black text but Discipline packaging certainly does not aim to embellish the consumer's perception of what's inside with fancy typography and illustrations. Bright orange ink covers every side, interrupted only by white lettering that bluntly describes each product.
There is actually quite an appeal to this branding strategy, as consumers have come to appreciate minimalism in merchandizing. Wrappers were becoming too chaotic and colorful in designers' attempts to capture attention from the shop shelf.
SM Associati had a bit of fun with the development of Discipline packaging. Containing furnishings and decorative domestic objects, the boxes are marked with quirky names for each of the items.
There is actually quite an appeal to this branding strategy, as consumers have come to appreciate minimalism in merchandizing. Wrappers were becoming too chaotic and colorful in designers' attempts to capture attention from the shop shelf.
SM Associati had a bit of fun with the development of Discipline packaging. Containing furnishings and decorative domestic objects, the boxes are marked with quirky names for each of the items.
Trend Themes
1. Minimalist Packaging - Using minimalistic design elements on packaging can attract consumers who appreciate simplicity and clarity.
2. Simple Branding - Employing simple and direct descriptions on packaging can provide a unique and appealing customer experience.
3. Quirky Product Names - Using unusual and fun names for products can help create a memorable and distinctive brand identity.
Industry Implications
1. Packaging Industry - The packaging industry can explore innovative ways to implement minimalistic designs and simple branding strategies.
2. Furniture Industry - The furniture industry can incorporate unique and quirky product names to enhance their brand personality and customer engagement.
3. Retail Industry - Retailers can adopt minimalist packaging and simple branding techniques to attract consumers who appreciate simplicity and clarity.
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