Nuori is a Danish Skincare Brand Made in Small Batches
Rebecca Byers — November 30, 2015 — Marketing
References: nuori & anothersomething.org
Based in Copenhagen, Nuori is a Danish skincare brand championing all the hallmarks of a contemporary high-performance beauty brand. With a range of both face and body products, Nuori formulates its line to have a considerably longer shelf-time than most consumers are used to.
The sleek white and yellow packaging is perfectly Scandinavian minimalist, although the founders aimed to create a brand that delved further than surface fads. Nuori's products are only made with ingredients of natural origin and similarly, when actives are added to the formulation, only naturally occurring compounds are selected.
Nuori's packaging is also designed to help customers get the most out of each batch. The Nuori tubes have a space for users to mark the date at which one starts a new product and one for when they should discard.
The sleek white and yellow packaging is perfectly Scandinavian minimalist, although the founders aimed to create a brand that delved further than surface fads. Nuori's products are only made with ingredients of natural origin and similarly, when actives are added to the formulation, only naturally occurring compounds are selected.
Nuori's packaging is also designed to help customers get the most out of each batch. The Nuori tubes have a space for users to mark the date at which one starts a new product and one for when they should discard.
Trend Themes
1. Natural Skincare - Disruptive innovation opportunity: Develop a skincare line that focuses on natural ingredients and longer shelf-life to meet the demand for sustainable and long-lasting beauty products.
2. High-performance Beauty - Disruptive innovation opportunity: Create a beauty brand that combines high-performance formulations with minimalist packaging design to appeal to modern consumers seeking effective and aesthetically pleasing products.
3. Sustainable Packaging - Disruptive innovation opportunity: Invent packaging solutions that help prolong the shelf-life of skincare products and provide a convenient way for customers to track product freshness, reducing waste and enhancing customer satisfaction.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Integrate innovative natural ingredients and longer shelf-life strategies to disrupt the skincare industry and meet the growing demand for sustainable and effective skincare products.
2. Beauty - Disruptive innovation opportunity: Combine high-performance beauty formulations with minimalist and aesthetically pleasing packaging designs to disrupt the beauty industry and attract modern consumers seeking efficient and visually appealing products.
3. Packaging - Disruptive innovation opportunity: Develop sustainable packaging solutions that enhance product longevity, reduce waste, and provide innovative features like freshness tracking, revolutionizing the packaging industry in skincare and beyond.
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