The Product Identity Behind Dot Wine Packaging is to the Point
Amelia Roblin — October 5, 2011 — Lifestyle
References: tacnstudio & notcot.org
Where many winemakers attempt to dress their bottles with beautiful images and bold illustrations, Dot Wine packaging employs the opposite technique to attract attention. Perched on a shelf next to rows of elaborate labels, these carafes express a minimalism that would engage the consumer's eye more than most colors, typefaces and animations could accomplish.
At first, TACN's design stands out simply because its appearance opposes that of its competing products, but a closer look lets you see how well executed the labeling is. And you really do have to look closely since the logo and text are unusually tiny.
The year it was made is printed on each flask next to an indication of the type of wine within. A simple spot matches the type of beverage as well so that Dot Wine packaging incorporates an cute elementary color coding system for each variety of vino.
At first, TACN's design stands out simply because its appearance opposes that of its competing products, but a closer look lets you see how well executed the labeling is. And you really do have to look closely since the logo and text are unusually tiny.
The year it was made is printed on each flask next to an indication of the type of wine within. A simple spot matches the type of beverage as well so that Dot Wine packaging incorporates an cute elementary color coding system for each variety of vino.
Trend Themes
1. Minimalist Packaging - Opportunity for winemakers to differentiate their products by embracing minimalistic designs that stand out on the shelf.
2. Tiny Logo and Text - Potential for brands to experiment with unusually tiny logos and text on packaging to intrigue consumers and encourage closer inspection.
3. Elementary Color Coding - Possibility for beverage brands to implement simple, cute color coding systems to help consumers easily identify different product varieties.
Industry Implications
1. Wine and Spirits - Disruption opportunities for winemakers and distilleries to rethink their branding and packaging strategies to create innovative and attention-grabbing designs.
2. Beverage Packaging - Potential for packaging companies to cater to the demand for minimalist designs, tiny logos and text, and color coding systems in the beverage industry.
3. Brand Identity and Marketing - Opportunity for branding and marketing agencies to help businesses develop unique and eye-catching packaging concepts that set them apart from competitors.
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