My Kitchen Basics Avoids Crowded Graphics
Jamie Danielle Munro — May 22, 2014 — Lifestyle
References: behance.net & packageinspiration
Many pasta packaging designs feature labels with crowded graphics that deter consumers from the contents inside, so Germaine Hood decided to go with the opposite look. Aimed at young working professionals, the packaging design for the pasta tries to keep things simple since everyday life is already pretty complicated.
A straightforward white background was used for the label, along with text on the front detailing the type of sauce or pasta. This clean look allows people to easily understand what product they are buying, without having to sort through the clutter. Another great feature with this design is how the portions are broken down to help people eat healthy and not over-consume.
Coming home after a hard day at work is not easy, so this branding design hopes to make life a little simpler.
A straightforward white background was used for the label, along with text on the front detailing the type of sauce or pasta. This clean look allows people to easily understand what product they are buying, without having to sort through the clutter. Another great feature with this design is how the portions are broken down to help people eat healthy and not over-consume.
Coming home after a hard day at work is not easy, so this branding design hopes to make life a little simpler.
Trend Themes
1. Minimalist Packaging Design - Opportunity for companies to adopt minimalist packaging designs that stand out by offering simplicity and ease of understanding.
2. Targeting Young Professionals - Opportunity for businesses to cater their products and packaging specifically towards the needs and preferences of young working professionals.
3. Portion Control Packaging - Opportunity for companies to incorporate portion control features in their packaging to promote healthy eating habits and prevent overconsumption.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage minimalist packaging designs and portion control features to attract health-conscious consumers.
2. Consumer Goods - The consumer goods industry can tap into the trend of minimalist packaging design to differentiate their products on store shelves.
3. Marketing and Branding - The marketing and branding industry can help businesses target young professionals by creating packaging designs that align with their preferences and lifestyle.
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