The Aero Concept Line is Clean, Sleek and Playful
Susan Keefe — January 2, 2012 — Lifestyle
References: juliannagoodwin & packagingoftheworld
The Aero concept line is swathed in subtle yet punchy packaging that hints at the organic and earth-friendly properties of this large line. Design students Julie Goodwin, Gina Rodriguez and Laura Ycasas were given the complex task of creating a line of products that would stock the shelves of a high-end version of the popular store Target. The impressively large product line was broken down into five subcategories: Naked, Restore, Prep, Space, and Roots. With products ranging from food to medicine, the design team certainly had their work cut out for them creating coverings for the many products in the Aero concept line.
The resulting packaging of this large design project is simplistic yet playful. Each subcategory favors a dominate aesthetic that is echoed on each package in the smaller line. Kitschy yet tasteful illustrations are utilized to add an element of visual interest to food and pet products, but in most cases the wrappers are minimalistic letting their contents speak for themselves.
Subtle, cheeky and extensive, the Aero concept line is swathed in quietly playful wrappers.
The resulting packaging of this large design project is simplistic yet playful. Each subcategory favors a dominate aesthetic that is echoed on each package in the smaller line. Kitschy yet tasteful illustrations are utilized to add an element of visual interest to food and pet products, but in most cases the wrappers are minimalistic letting their contents speak for themselves.
Subtle, cheeky and extensive, the Aero concept line is swathed in quietly playful wrappers.
Trend Themes
1. Simplistic Packaging - Exploring minimalist packaging designs can create disruption in the market by offering a clean and sleek aesthetic that stands out.
2. Organic and Earth-friendly Products - Developing eco-friendly packaging solutions can tap into the growing consumer demand for sustainable and environmentally-conscious products.
3. Kitschy Illustrations - Incorporating playful and kitschy illustrations on packaging can add visual interest and attract attention from consumers seeking unique and eye-catching designs.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore minimalist and eco-friendly packaging options to enhance their brand image and cater to health-conscious consumers.
2. Pharmaceutical - The pharmaceutical industry can adopt minimalist and sleek packaging designs to communicate a sense of trust and professionalism, while also emphasizing their commitment to environmental sustainability.
3. Pet Care - The pet care industry can leverage kitschy illustrations on packaging to create a fun and playful image that resonates with pet owners looking for unique and visually appealing products.
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