Vue Luxury Water Exudes a High-Quality Look
Jamie Danielle Munro — September 25, 2014 — Marketing
References: behance.net & packageinspiration
Much of marketing and branding is about adding a certain sense of perceived value to a product, which is exactly what Vue Luxury Water has done.
Although in most parts of the world people have access to water for free, they will still go ahead and buy a bottle for convenience sake. Vue Luxury Water taps into this desire and goes a step further through branding in a way that makes their bottles look that much better than all the rest. The bottles come in glass, which begins to add to that perceived elevated status, and a minimalist label has been placed on the front. Overall the entire brand looks like something one would sip while eating filet mignon.
Although in most parts of the world people have access to water for free, they will still go ahead and buy a bottle for convenience sake. Vue Luxury Water taps into this desire and goes a step further through branding in a way that makes their bottles look that much better than all the rest. The bottles come in glass, which begins to add to that perceived elevated status, and a minimalist label has been placed on the front. Overall the entire brand looks like something one would sip while eating filet mignon.
Trend Themes
1. Luxury Water Branding - Capitalizing on the desire for perceived value by creating a high-end feel to water packaging and branding.
2. Minimalist Labeling - The use of simple yet elegant label design may be applied in other industries to add class to their products.
3. Glass Packaging - Promoting a more sustainable approach to packaging may be a trend to watch out for in the near future.
Industry Implications
1. Beverage Industry - The beverage industry has the opportunity to elevate its branding and packaging to add perceived value to its products.
2. Luxury Goods Industry - Luxury goods can adopt minimalist design practices to give their products a modern look and feel.
3. Sustainability Industry - An increase in demand for eco-friendly and sustainable packaging options may provide an opportunity to explore new materials or packaging designs.
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