Cure Life Packaging Asserts That Less is More for the Buyer
Amelia Roblin — February 9, 2012 — Marketing
References: dowlingduncan & lovelypackage
Recent rage surrounding the surprisingly harmful chemicals present in beauty products has caused a shift in the way such goods are branded. Cure Life packaging is a prime example, exuding a visual purity on the outside to reference the gentle ingredients within.
The use of a clean and pristine white is very successful, so this hue covers every bag, box and bottle to avoid any graphic clutter. Dowling Duncan applied no images or illustrations to convolute the plain labels of the body scrubs and lotions. A simple sans serif typeface communicates the details of the contents, printed in a punch of vibrant color to make the containers pop.
A slight alteration was made to the look of the R to incorporate a plus sign that references "aid." Cure Life packaging reveals this subtle hint that some of price paid for one's own skin remedy goes to a selection of charities.
The use of a clean and pristine white is very successful, so this hue covers every bag, box and bottle to avoid any graphic clutter. Dowling Duncan applied no images or illustrations to convolute the plain labels of the body scrubs and lotions. A simple sans serif typeface communicates the details of the contents, printed in a punch of vibrant color to make the containers pop.
A slight alteration was made to the look of the R to incorporate a plus sign that references "aid." Cure Life packaging reveals this subtle hint that some of price paid for one's own skin remedy goes to a selection of charities.
Trend Themes
1. Clean Beauty Branding - Opportunities for brands to prioritize visual purity and the use of gentle ingredients in their packaging design.
2. Simplicity in Product Packaging - The use of simple, minimalist design and limited use of text can communicate a brand's values.
3. Cause-related Labeling - The incorporation of messaging or visuals that indicate a brand's charitable donations or social responsibility can appeal to consumers
Industry Implications
1. Beauty and Personal Care - Brands within this industry can focus on incorporating cleaner and gentler ingredients into their products, as well as emphasizing their social responsibility.
2. Packaging and Labeling - This industry can cater to the growing trend of simple, minimalist design and the incorporation of cause-related messaging
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