October 2017 alcohol trends include products that try to prevent the dreaded hangover, as well as infusions of alcohol in traditionally non-alcoholic food and beverage items.
An example of the former is Riley&Riley, which is a newfound company that seeks to cure hangovers in those seeking to avoid them. The product comes in beverage form and contains vitamins, caffeine, amino acids and "hydration salts," that work as a healthy alternative to the greasy breakfasts most people turn to the morning after drinking.
An example of the latter is Shake Shack's Jack & Karen Milkshake, which contains a blend of frozen strawberry custard and Prosecco, along with toppings like whipped cream, rainbow sprinkles and raspberry dust.
Top 60 Alcohol Trends in October

59
Compartmentalized Dish Trays
'The Lift' Dish Rack Offers a Place for Every Kitchen Item

58
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label

57
Interaction-Encouraging Grills
David Rockwell's 'Caliber Grill' Promotes Social Interaction
56
Celebratory Beer-Repellent Sneakers
The 'Adidas Munchen' Have Been Beer-Proofed for Oktoberfest
55
Sparkling Tea Beverages
The Crisp, Dry and Unsweetened SOUND Sparkling Tea Elevates Tea Rituals
54
Airport Lounge VR Trips
Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
53
Luxurious Bottled Cold Teas
Malou Tea Atelier Offers Highly Sophisticated Branding
52
Hangover Prevention Shots
Riley&Riley Offers Drinkable Solutions for Preventing a Hangover
51
Graffiti-Inspired Beer Labels
2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
50
Alcohol-Filled Baubles
Lakes Distillery's Christmas Baubles are Filled with Gin, Whisky and Vodka
49
Youthful Sparkling Wine Bottles
Miniblack by Freixenet Integrates a Glass Into the Packaging
48
Bike-Friendly Beer Packaging
Vals Nat's Solution for Carrying Beer Appeals to Cyclists
47
Contemporary Double-Walled Drinkwear
The 'Li-wai' Series Puts a Modern Twist on Chinese Ceramics
46
Celebratory Beer Cups
Bud Light's Light-Up Beer Glass Celebrates NFL Team Touchdowns
45
Shirt-Scanning Stain Detectors
The X-Spect Can Decipher Chocolate Syrup from Red Wine
44
DIY Craft Beer Appliances
The 'HOPii' Personal Brewer Creates Craft Beer Right from Home
43
Spiralled Wine Accessories
Woo Collective's 'Liquor Perfection' Removes Bitterness from Beverages
42
Attachable Drink Coasters
The 'Barnacle' Coaster for Drinks Affixes Itself to a Beverage Container
41
Elegant Wine Decanters
The 'Eto' Wine Decanter Features a Metal Top and a Glass Base
40
Cultural Shift Retailer Adaptions
E-Mart is Now Offering Food for its 'Honsul' Customers
39
Sparkling Cannabis Beverages
The Legion of Bloom's 'Terpene Champagne' Features Cannabis Terpenes
38
Craft Beer-Specific Mugs
The 'KRAMSTEIN' Craft Beer Steins Enhance Artisan Libations
37
Effervescent Low-Carb Cocktails
The SpikedSeltzer Drinks are Made with Cold-Pressed Fruit Essence
36
Hybrid Citrus Coolers
Trader Joe's Launched a Sweet and Sour Calamansi Drink
35
Boutique Nail Salons
LA's Côte Offers the Average City-Dweller a No-Nonsense Beauty Experience
34
Responsible Alcohol Consumption Campaigns
Heineken is Getting to the Bottom of Drinking & Driving
33
Sparkling Lavender Waters
DRY Sparkling's Lavender Flavor is Ideal for Botanical Cocktail Blends
32
Stuffed Bread Bites
Cole's 'Middles' Boast Unconventional Fillings Like Mac & Cheese
31
Fizzy Cannabis Drinks
Keef Sparkling is a No-Sugar, Low-Calorie Adult Beverage
30
Red Mortar-Covered Wineries
Extrastudio Has Designed a Former Winery With a Bright Facade
29
Dialect-Accepting Vending Machines
The Swedish Coca-Cola Vending Machine Takes Language as Payment
28
Childhood-Themed Vodkas
Fire Fang Vodka Was Inspired by Playful Childhood Habits
27
Beer-Based Cosmetic Collections
Manufaktura Offers Cosmetic Products Based in Czech Beer
26
Seafood-Flavored Gourmet Crisps
Yorkshire Crisps' Upscale Flavor Was Inspired by Fish and Chips
25
Sediment-Catching Wine Glasses
The 'Vacanti Spirale' Features a Corkscrew Twist at the Bottom
24
Hop-Infused Haircare
Farmaervas' Urban Men Collection Includes Hops Extract as an Ingredient
23
Micellar Cleansing Wipes
MAC Cosmetics' Facial Cleansing Wipes are Infused with Micellar Water
22
Silkscreen Wine Bottles
This Glass Wine Bottle Touts an Unconventional Shape and Lable-Less Design
21
Nine-Pin Wine Bottles
Kiko Calvo's 'Strike' Novelty Wine Bottles Resemble Bowling Pins
20
Local Honey Alcohol
Ethanology's 'Mel Vocatus' is 80 Proof Liquor Derived Completely from Honey
19
Citrusy Cold Brews
Rise Brewing Co.'s Newest Flavor Melds the Taste of Orange and Coffee
18
Slightly Sweetened Canned Cocktails
Cooper Spirits' Slow & Low Rock & Rye Contains Raw Honey
17
LA-Inspired Ramen Shops
We Have Noodles is a Brand New Ramen Shop in Los Angeles' Silver Lake
16
Metallic Wine Bottles
Tank Garage Winery Created a Vintage-Inspired Chrome Wine Bottle
15
Value-Based Job Boards
Key Values Helps Tech Companies Hire Engineering Teams With Aligned Values
14
Confusingly Clear Milky Waters
Suntory is Releasing Transparent Milky Tea-Flavored Water Bottles
13
Wine-Infused Milkshakes
Shake Shack is Introducing the 'Jack & Karen Shake' with Prosecco
12
Icewine-Inspired Whiskys
Glenfiddich's 'Winter Storm' is Finished in Canadian Icewine Casks
11
Cannabis-Infused Craft Beers
Long Trail Brewing Company's CBD Beer is Made With Local Farmers
10
Intense Honey Liqueurs
Joseph Cartron's Heather Flower Honey Liqueur Mixes Only Honey and Alcohol
9
Paradoxical Community Engagement Apps
The JOMO App Encourages You to Spend Less Time On Your Phone
8
Spiced Pumpkin Cough Drops
CVS Health's Cough Suppressant Drops Adopt an Autumnal Flavor
7
Sweet Craft Shandies
Old Tomorrow's Honey Ginger Shandy is Sweet and Satisfying
6
Sustainable Waste-Based Vodkas
Misadventure & Co Creates Its Vodka from Old Bread Products
5
Limited-Edition Cherry Beers
The Redd's Black Cherry Ale is Fresh, Fruity and Fragrant
4
Livestreaming Q&A Apps
'Askedoo' Helps Users Take Question and Answer Sessions Live
3
Honey-Infused IPAs
Hiver's Honey IPA Combines the Bitter Taste of Hops with the Sweetness of Honey
2
Biodynamic Applesauce Snacks
This White Leaf Provisions Snack Has Ecologically Grown Ingredients
1
Honeyed Cream Ales
Genesee Brew House's Orange Honey Cream Ale is Crisp and Citrusy
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Hangover-Themed Burger Promotions
Carl’s Jr. and Alix Earle Partnered for Free Burgers
Alcoholic Whipped Cream Activations
Cardi B Promoted Whipshots at the REVOLVE x Pizzaslime Party
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Friendly Hydration Beverages
Unwell Hydration Makes Wellness Approachable with Different Moods
Cosmic-Inspired Ready-to-Drink Cocktails
Joshing Cocktails Launches Cosmic Tale™ and Unicorn Tale™
Mystical Fermentation Beverages
Moon Juice Kombucha Brews Health Drinks Using Lunar Cycles
Runner-Focused Non-Alcoholic Craft Beers
Tilray Brands Expands Runner’s High Brewing Distribution
Premium THC Beverages
Onward Beverages Refresh Adults with Flavors Like Sea Salt Margarita
Rapper-Approved Functional Drinks
Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
Nootropic-Infused Soft Drinks
The G Spot Wellness Drinks Were Created by Actress Gillian Anderson
Beauty-Enhancing Ampoule Drinks
Shiseido's New Drink Format Disrupts Ingestible Beauty Market
Milkshake-Inspired Body Mists
The Ellis Brooklyn Milkshake Collection Shares a Fruity Floral Trio
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Edible Cocktail Shots
BUBL Cocktail Shots Debuts an Unconventional Approach to RTD Beverages
Functional Cafe Wellness Shots
Starbucks and Sol-ti Partnered for Two New Wellness Refreshments
Senior-Targeted Protein Drinks
The New Progevity Drinks are Designed for Those Aged 50+
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Autumnal Collaboration Cocktail Recipes
Jack Daniel’s and Inch's Cider Partnered for a New Drink
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Bubbly Kava Beverages
Melo's Non-Alcoholic Canned Drinks Share the Calming Qualities of Kava
Exclusive Fashion Brand Drinks
Marc Jacobs x Happier Grocery Drop 'THE SMOOTHIE BY MARC JACOBS'
Hops-Infused Sparkling Water
Sidekick Sparkling Hop Water is a Refreshing Non-Alcoholic Drink
Cocktail-Inspired Cannabis Refreshments
The Herb & Bloom Drinks Come in Three Tasty Flavors
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Science-Backed Wellness Shots
More Labs Expands into Sprouts Farmers Market Locations
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Canned Flavored Wine Cocktails
The Minute Maid Spiked Flavored Wine Cocktails are Indulgent
Adaptogen-Infused Alcohol-Free Cocktails
Mataki Introduces a New Delicious Line of RTD Cocktails
Plant-Based Ready-To-Drink Shakes
Else Nutrition Expands into the Adult Nutrition Market
BAC-Reducing Beverages
Sure Shot is the World's First Clinically Proven Alcohol Reducer
Canned Spiked Lemonades
Minute Maid Spiked Vodka Lemonade Shares No Fizz & 5% ABV
Ready-to-Sip Sparkling Cocktails
On The Rocks Cans Meet the Demand for Premium, Portable Cocktails
Functional Mushroom Beverages
High Ground Elixirs' Zero-Alcohol Drinks Boast Adaptogenic Benefits
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
Green Tea-Infused Canned Vodkas
Surfside Launched a New Green Tea + Vodka Line
Athletic Demand-Driven Beverages
These New BOOST Drinks Help with Hydration and Energy
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Japanese-Inspired Plant Medicines
Apothékary Announced a Shiseido Investment and Online Expansion
Day-to-Night Infused Drinks
Kick Fizz's Day Drinking & Evening Buzz Suit Different Occasions
Juicy Vodka Cocktails
Holla Spirits Launched Two Nostalgic, Flavor-Forward RTD Cocktails
Alcohol Recovery Supplements
Celly Nutrition Expands unbuzzd™ Distribution to Puerto Rico
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Wellness-Promoting Seasonal Beverage Menus
Klatch Coffee Debuts the GOOD FOR THE BODY + SOUL Menu
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Fruity Non-Alcoholic Cocktails
Mockly Pays Homage to its New Orleans Roots
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Naturally Flavored Alcohol-Free Vodkas
These Alcohol-Free Flavored Vodkas are Vegan and More
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Cannabis-Infused Spirits
Viral Spirit Nowadays Launches at Pop-Up Grocer in NYC
Supercharged Canned Cold Brews
Unconform Combines Arabica Coffee, Oat Milk and Nootropics
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Fruit-Forward Alcoholic Beverages
Phillips Distilling Co. Debuts SixSip Hard Refreshers
Dry January Drink Menus
Hopdoddy Burger Bar Introduced an Alcohol-Free Menu
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Fruit-Forward Vodka Cocktails
The Squeezed Vodka Cocktails Come in Three Flavors
Edgy Gut Health Beverages
Killer Fruit Mashes Up Sparkling Water, Real Fruit Juice & Prebiotics
Festive Ready-To-Drink Canned Cocktails
Surfside Iced Tea + Vodka Launches 12 Days of Holiday
Colorless Canned Cocktails
Ghost Labs' Remixed Minimalist Cocktails are Completely Clear
Women's Health Juice Ranges
These New Benefit Juice Products Come in Three Options
Nostalgic Sports Nutrition Drinks
AN SUPPS and TANG Created Co-Branded Performance Beverages
Functional Mushroom-Powered Refreshments
Adapt Drinks Come in Two Formulations
Premium Vodka Cocktails
Smirnoff's Newest Ready-to-Drink Offerings are Boldly Flavored & Nostalgic
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Drink Coaster Phone Cases
The Ultimate Signal-Free Party by Captain Morgan Encourages Presence
On-Tap Alcoholic Lemonades
Hooch Draught Brings the Brand's Libation to the Bar in a New Way
All-Natural Soju Cocktails
Wild Mannered Fuses Cultural Heritage and Contemporary Beverage Trends
Low-Alcohol Canned Wines
Tuttavia Entices Young Adults Looking for Lighter Alcohol Options
Espresso Martini Alternatives
Kin Euphorics x Dr. Weil Unveiled the 'Matchatini'
Vibrant Canned Cocktail Brands
Lake Hour Draws Inspiration from Lakeside Gatherings
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Anti-Inflammatory Beverages
Pain Punch Targets Low-Grade Inflammation Linked to Premature Aging
Drinkable Wellness Shots
Happy Aging Debuts its Functional Glow and Calm Shot
Sweet Italian-Inspired Beverages
Starbucks Reserve Debuts its Reserve Affogato and Malt Beverages
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Refined Alcohol-Free Beer Ranges
Mash Gang Launched Three Alcohol-Free Beers to its Core Range
Wrestling-Themed Co-Branded Alcoholic Beverages
WWE and Seagram's Escapes Spiked Partner
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Apple Wine Cocktails
The Angry Orchard Canned Cocktail Range Shows Off the Brand's Attitude
Expansive RTD Libation Lineups
The Mixed-Up Cocktail Co. Offers 11 Drinks to Choose From
Non-Alcoholic Margarita Dispensers
Almave is Celebrating Cinco de Mayo with Work-Safe Margaritas
Energizing Cranberry Beverages
Caribou Coffee's Holiday Menu Spotlights Sweet, Tart Flavors
Non-Alcoholic Nootropic Cocktails
Nine Lives' Noobies Menu Enhances Mood and Cognitive Function
Espresso Martini Easter Eggs
The Infusionist Coffee & Caramel Egg-Fusion Martini Duo Has a RTD Can
Refreshing Tropical Mocktails
Peet's Summer 2025 Mocktail Bar Items Reimagine Classic Cocktails
Ready-to-Pour Tea Shots
Kamoti's Minimal-Ingredient Shots Reduce Long Lineups at the Bar
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Non-Alcoholic Heritage Beverages
Kin Euphorics Debuts a New Latin-Inspired Non-Alcoholic Beverage
Plant-Based Kids-Focused Shakes
Else Nutrition Debuts Plant-Based Kids' Shakes in Two Flavors
Herbal Blend Mocktail Kits
WishGarden's Mocktail Kit Supports Sober-Curious Gen Z & Millennials
Mixologist-Made Hydration Powders
Liquid I.V.'s Hydration Multiplier Mocktail Edition is Limited
Icy Caffeinated Alcohol Refreshments
WKD X Drinks Come in Two New Flavor Options
Sporty Vodka Cocktails
Vodkade Tastes Like a Sports Beverage with a Kick
Sustainably Packaged Indian Milkshakes
Cavin's Milkshakes Come in Aluminum Packaging
Spiked Non-Dairy Lattes
ALC-A-CHINO Debuted the Industry's First Spiked Oat Milk Lattes in Cans
Canned Vodka Tea Cocktails
The Betty Booze Ready-to-Drink Cocktail Range Has Two Options
Mocktail-Making Incentives
SodaStream's Tips for Sips Supports Goals in Dry January & Beyond
Child-Friendly Calming Drinks
Mighties' Chill Drink Supports Nutritional & Emotional Needs in Kids
Store-Branded Flavored Cheeses
Aldi's Happy Farms Brand Offers a Trio of Booze-Flavored Cheeses
Low-Dose Alcohol Alternatives
Nowadays Cherry is Zero-Proof, THC-Infused & Limited-Edition
Shakeable Ready-to-Drink Cocktails
The Shak.r Cocktails Offer a Freshly Shaken Experience
Americana Cuisine Liqueurs
Lacey's Vodkashake Harkens Back to 1950s Diner Culture
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Cream-Topped Shooters
Licor 43’s Baby Lager Looks Like a Shot-Sized Serving of Beer
Dessert-Like Bottled Milkshakes
These New Shaken Udder Milkshakes Come in Two Flavors
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Zero-Proof THC Cocktails
Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
New RTD Cocktail Flavors
All Shook Up Launches Classic Mojito Flavor in Convenient RTD Format
Holiday-Ready Non-Alcoholic Mixers
Mixly Cocktail Co. Offers All-Natural, Non-Alcoholic Mixers
Halloween Wine Tastings
Sixty Vines Curated Wine and Candy Pairings for Whites, Reds and Rosé
Tween-Targeted Protein Shakes
Ripple Shake Ups Protein Shakes Solve "Tweenage Hanger"
Effervescent Protein Drinks
Protein Works Doms Proteinon Has 20-Grams of Protein Per Glass
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
College-Targeted Drink Essentials
NightCap Offers Discreet Drink Covers to Avoid Spiking
Co-Branded Mother's Day Products
Sober(ish)™ and the Happy Can Join Forces for Mother's Day
Bar-Strength Canned Cocktails
These Served Full-Strength Cocktails Have 14.9% ABV
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Cocktail-Inspired Sorbet Cups
Gianni’s Cocktail Mini Pots Share a Boozy Kick from Real Spirits
Milk Protein Haircare Collections
milk_shake® is Expanding Its Incredible Haircare Line
Hangover Recovery Gummies
Lucky Lad Helps Drinkers Wake Up Feeling Refreshed and Energized
Savory Dairy-Free Drinks
The Salt & Serve by Erewhon and Salt & Stone is Olive Oil-Infused
Mature Refreshment Product Ranges
These ALDI Summer Adult Beverages Come in 20 Options
Healthier Drinking Habits Campaigns
ABC Fitness Joins Sunnyside for Dry-Ish January
Cheeky Alcohol Metabolism Supplements
Pour Decisions by Life Happns Supports Overall Health
Shakeable Canned Martinis
Served's Premium Full-Strength Cocktails Replicate Bar Quality at Home
Adaptogen-Based Cocktail Packs
Elta Ego Unveils a New Adaptogen-Infused Beverage Lineup
Low-Calorie RTD Vodka Cocktails
Crystal Light Debuts its 'Vodka Refreshers'
Fruit-Forward Morning Mocktails
Einstein Bros. Bagels is Debuting Made-to-Order Juice-Based Drinks
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
On-Demand Pumpkin Spice Deliveries
Whipshots and DoorDash are Delivering Spiked Lattes This Fall
Burger-Infused Cocktails
Sunny's Lounge Serves a Bourbon Drink Infused with Smashburgers
Luxurious Nitro Cocktails
Inversion Nitro Cocktails Capture the Texture of Freshly Shaken Drinks
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety