October 2017 alcohol trends include products that try to prevent the dreaded hangover, as well as infusions of alcohol in traditionally non-alcoholic food and beverage items.
An example of the former is Riley&Riley, which is a newfound company that seeks to cure hangovers in those seeking to avoid them. The product comes in beverage form and contains vitamins, caffeine, amino acids and "hydration salts," that work as a healthy alternative to the greasy breakfasts most people turn to the morning after drinking.
An example of the latter is Shake Shack's Jack & Karen Milkshake, which contains a blend of frozen strawberry custard and Prosecco, along with toppings like whipped cream, rainbow sprinkles and raspberry dust.
Top 60 Alcohol Trends in October
59
Compartmentalized Dish Trays
'The Lift' Dish Rack Offers a Place for Every Kitchen Item
58
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
57
Interaction-Encouraging Grills
David Rockwell's 'Caliber Grill' Promotes Social Interaction
56
Celebratory Beer-Repellent Sneakers
The 'Adidas Munchen' Have Been Beer-Proofed for Oktoberfest
55
Sparkling Tea Beverages
The Crisp, Dry and Unsweetened SOUND Sparkling Tea Elevates Tea Rituals
54
Airport Lounge VR Trips
Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
53
Luxurious Bottled Cold Teas
Malou Tea Atelier Offers Highly Sophisticated Branding
52
Hangover Prevention Shots
Riley&Riley Offers Drinkable Solutions for Preventing a Hangover
51
Graffiti-Inspired Beer Labels
2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
50
Alcohol-Filled Baubles
Lakes Distillery's Christmas Baubles are Filled with Gin, Whisky and Vodka
49
Youthful Sparkling Wine Bottles
Miniblack by Freixenet Integrates a Glass Into the Packaging
48
Bike-Friendly Beer Packaging
Vals Nat's Solution for Carrying Beer Appeals to Cyclists
47
Contemporary Double-Walled Drinkwear
The 'Li-wai' Series Puts a Modern Twist on Chinese Ceramics
46
Celebratory Beer Cups
Bud Light's Light-Up Beer Glass Celebrates NFL Team Touchdowns
45
Shirt-Scanning Stain Detectors
The X-Spect Can Decipher Chocolate Syrup from Red Wine
44
DIY Craft Beer Appliances
The 'HOPii' Personal Brewer Creates Craft Beer Right from Home
43
Spiralled Wine Accessories
Woo Collective's 'Liquor Perfection' Removes Bitterness from Beverages
42
Attachable Drink Coasters
The 'Barnacle' Coaster for Drinks Affixes Itself to a Beverage Container
41
Elegant Wine Decanters
The 'Eto' Wine Decanter Features a Metal Top and a Glass Base
40
Cultural Shift Retailer Adaptions
E-Mart is Now Offering Food for its 'Honsul' Customers
39
Sparkling Cannabis Beverages
The Legion of Bloom's 'Terpene Champagne' Features Cannabis Terpenes
38
Craft Beer-Specific Mugs
The 'KRAMSTEIN' Craft Beer Steins Enhance Artisan Libations
37
Effervescent Low-Carb Cocktails
The SpikedSeltzer Drinks are Made with Cold-Pressed Fruit Essence
36
Hybrid Citrus Coolers
Trader Joe's Launched a Sweet and Sour Calamansi Drink
35
Boutique Nail Salons
LA's Côte Offers the Average City-Dweller a No-Nonsense Beauty Experience
34
Responsible Alcohol Consumption Campaigns
Heineken is Getting to the Bottom of Drinking & Driving
33
Sparkling Lavender Waters
DRY Sparkling's Lavender Flavor is Ideal for Botanical Cocktail Blends
32
Stuffed Bread Bites
Cole's 'Middles' Boast Unconventional Fillings Like Mac & Cheese
31
Fizzy Cannabis Drinks
Keef Sparkling is a No-Sugar, Low-Calorie Adult Beverage
30
Red Mortar-Covered Wineries
Extrastudio Has Designed a Former Winery With a Bright Facade
29
Dialect-Accepting Vending Machines
The Swedish Coca-Cola Vending Machine Takes Language as Payment
28
Childhood-Themed Vodkas
Fire Fang Vodka Was Inspired by Playful Childhood Habits
27
Beer-Based Cosmetic Collections
Manufaktura Offers Cosmetic Products Based in Czech Beer
26
Seafood-Flavored Gourmet Crisps
Yorkshire Crisps' Upscale Flavor Was Inspired by Fish and Chips
25
Sediment-Catching Wine Glasses
The 'Vacanti Spirale' Features a Corkscrew Twist at the Bottom
24
Hop-Infused Haircare
Farmaervas' Urban Men Collection Includes Hops Extract as an Ingredient
23
Micellar Cleansing Wipes
MAC Cosmetics' Facial Cleansing Wipes are Infused with Micellar Water
22
Silkscreen Wine Bottles
This Glass Wine Bottle Touts an Unconventional Shape and Lable-Less Design
21
Nine-Pin Wine Bottles
Kiko Calvo's 'Strike' Novelty Wine Bottles Resemble Bowling Pins
20
Local Honey Alcohol
Ethanology's 'Mel Vocatus' is 80 Proof Liquor Derived Completely from Honey
19
Citrusy Cold Brews
Rise Brewing Co.'s Newest Flavor Melds the Taste of Orange and Coffee
18
Slightly Sweetened Canned Cocktails
Cooper Spirits' Slow & Low Rock & Rye Contains Raw Honey
17
LA-Inspired Ramen Shops
We Have Noodles is a Brand New Ramen Shop in Los Angeles' Silver Lake
16
Metallic Wine Bottles
Tank Garage Winery Created a Vintage-Inspired Chrome Wine Bottle
15
Value-Based Job Boards
Key Values Helps Tech Companies Hire Engineering Teams With Aligned Values
14
Confusingly Clear Milky Waters
Suntory is Releasing Transparent Milky Tea-Flavored Water Bottles
13
Wine-Infused Milkshakes
Shake Shack is Introducing the 'Jack & Karen Shake' with Prosecco
12
Icewine-Inspired Whiskys
Glenfiddich's 'Winter Storm' is Finished in Canadian Icewine Casks
11
Cannabis-Infused Craft Beers
Long Trail Brewing Company's CBD Beer is Made With Local Farmers
10
Intense Honey Liqueurs
Joseph Cartron's Heather Flower Honey Liqueur Mixes Only Honey and Alcohol
9
Paradoxical Community Engagement Apps
The JOMO App Encourages You to Spend Less Time On Your Phone
8
Spiced Pumpkin Cough Drops
CVS Health's Cough Suppressant Drops Adopt an Autumnal Flavor
7
Sweet Craft Shandies
Old Tomorrow's Honey Ginger Shandy is Sweet and Satisfying
6
Sustainable Waste-Based Vodkas
Misadventure & Co Creates Its Vodka from Old Bread Products
5
Limited-Edition Cherry Beers
The Redd's Black Cherry Ale is Fresh, Fruity and Fragrant
4
Livestreaming Q&A Apps
'Askedoo' Helps Users Take Question and Answer Sessions Live
3
Honey-Infused IPAs
Hiver's Honey IPA Combines the Bitter Taste of Hops with the Sweetness of Honey
2
Biodynamic Applesauce Snacks
This White Leaf Provisions Snack Has Ecologically Grown Ingredients
1
Honeyed Cream Ales
Genesee Brew House's Orange Honey Cream Ale is Crisp and Citrusy
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Adult Detoxification Drinks
Safety Shot Lowers Blood Alcohol Content by Up to 50% in 30 Minutes
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Cosmic-Inspired Ready-to-Drink Cocktails
Joshing Cocktails Launches Cosmic Tale™ and Unicorn Tale™
Mystical Fermentation Beverages
Moon Juice Kombucha Brews Health Drinks Using Lunar Cycles
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beauty-Enhancing Ampoule Drinks
Shiseido's New Drink Format Disrupts Ingestible Beauty Market
Unconventional RTD Cocktails
Barcelona's Las Jelly's is Creating a New Drinking Experience
Nootropic-Infused Soft Drinks
The G Spot Wellness Drinks Were Created by Actress Gillian Anderson
Friendly Hydration Beverages
Unwell Hydration Makes Wellness Approachable with Different Moods
Educational Sober Alcohol Markets
Sobr Market Flagship Store Reopens
Electrolyte-Enhanced Tequila Cocktails
LOLO Ready-to-Drink Cocktails are Natural & Replenishing
Senior-Targeted Protein Drinks
The New Progevity Drinks are Designed for Those Aged 50+
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Japanese-Inspired Plant Medicines
Apothékary Announced a Shiseido Investment and Online Expansion
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Autumnal Collaboration Cocktail Recipes
Jack Daniel’s and Inch's Cider Partnered for a New Drink
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Bubbly Kava Beverages
Melo's Non-Alcoholic Canned Drinks Share the Calming Qualities of Kava
Gin-Branded Gym Sets
Hendrick’s Gin Becomes Hendrick’s GYM For Dry January
Insulated Cocktail Shakers
Yeti's Premium Cocktail Shaker Keeps Drinks Chilled to Perfection
Adaptogen-Infused Alcohol-Free Cocktails
Mataki Introduces a New Delicious Line of RTD Cocktails
Canned Flavored Wine Cocktails
The Minute Maid Spiked Flavored Wine Cocktails are Indulgent
Espresso Martini Alternatives
Kin Euphorics x Dr. Weil Unveiled the 'Matchatini'
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Iced Tea-Infused Vodka Beverages
Surfside Has Been Making Waves Across the United States
BAC-Reducing Beverages
Sure Shot is the World's First Clinically Proven Alcohol Reducer
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Adult-Targeted Easter Treats
These Seasonal Easter Products Come in Baileys and Guinness Options
Functional Mushroom Beverages
High Ground Elixirs' Zero-Alcohol Drinks Boast Adaptogenic Benefits
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
Cocktail-Inspired Cannabis Refreshments
The Herb & Bloom Drinks Come in Three Tasty Flavors
Fruity Wine-Blended Refreshments
Minute Maid Spiked Comes in Three Flavor Options
Halloween QSR Drinkware
Starbucks Brews Up Halloween Excitement with New Themed Drinkware
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Hard Juice Cocktails
Welch’s Craft Cocktails are Made with Real Fruit Juice and Vodka
Alcoholic Honey-Flavored RTDs
'Hive20' Offers 'Hard Honey' in a Variety of Canned Flavors
Functional Mushroom-Powered Refreshments
Adapt Drinks Come in Two Formulations
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Fruity Non-Alcoholic Cocktails
Mockly Pays Homage to its New Orleans Roots
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Cannabis-Infused Spirits
Viral Spirit Nowadays Launches at Pop-Up Grocer in NYC
Take-Anywhere Vacation Cocktails
These New Malibu RTS Cocktails Come in Portable Tetra Packs
Fruit-Forward Vodka Cocktails
The Squeezed Vodka Cocktails Come in Three Flavors
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Ready-to-Drink Hydration Product
GHOST HYDRATION Launches Four Flavors with Zero Caffeine
Festive Ready-To-Drink Canned Cocktails
Surfside Iced Tea + Vodka Launches 12 Days of Holiday
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Mixology-Informed Canned Cocktails
Niche Cocktails Introduced Two New Flavors for its RTD Range
Caffeine-Free Hydration Beverages
GHOST Hydration Drinks Will Come in Five Flavors
Romantic Vodka Whipped Creams
Whipshots Strawberry Will Arrive This Month as a Limited-Edition
Produce-Flavored Juice Menus
Snooze A.M. Eatery Introduces the 'Juicery by Snooze' Menu
Vibrant Canned Cocktail Brands
Lake Hour Draws Inspiration from Lakeside Gatherings
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Sweet Italian-Inspired Beverages
Starbucks Reserve Debuts its Reserve Affogato and Malt Beverages
Singer-Inspired Green Shakes
Moon Juice's New Bratty Shake Celebrates Brat Summer
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
Energy-Boosting Protein Drinks
REBBL AWAKE+ PROTEIN Drinks Come in Three Varieties
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Oat-Based Holiday Smoothies
Booster Juice Has Just Added a New Oat Nog Smoothie for Christmas
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Hangover-Fixing Pop-Ups
The Pho-Fix Shares Free Bowls of Pho and IV Drips
Apple Wine Cocktails
The Angry Orchard Canned Cocktail Range Shows Off the Brand's Attitude
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Energizing Cranberry Beverages
Caribou Coffee's Holiday Menu Spotlights Sweet, Tart Flavors
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Non-Alcoholic Heritage Beverages
Kin Euphorics Debuts a New Latin-Inspired Non-Alcoholic Beverage
Ready-to-Pour Tea Shots
Kamoti's Minimal-Ingredient Shots Reduce Long Lineups at the Bar
Plant-Based Kids-Focused Shakes
Else Nutrition Debuts Plant-Based Kids' Shakes in Two Flavors
Juicy Anti-Hangover Pouches
PrePear Positions 100% Korean Pear Juice as a Hangover Solution
Fruit-Forward Wine-Based Cocktails
Uptown Cocktails Melon Peppersmash Has a Range of Tasting Notes
Icy Caffeinated Alcohol Refreshments
WKD X Drinks Come in Two New Flavor Options
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Sustainably Packaged Indian Milkshakes
Cavin's Milkshakes Come in Aluminum Packaging
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Hoppy Sparkling Waters
Hoplark's Sparkling Water Delivers the Hoppiness of Beer
Spiked Non-Dairy Lattes
ALC-A-CHINO Debuted the Industry's First Spiked Oat Milk Lattes in Cans
Versatile RTD Cocktails
Diageo Debuts a Ready-to-Drink Cocktail Line Called The Cockail Collection
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Collaborative Caffeinated Cocktails
Luckin Coffee Releases a New Low-Alcohol Coffee-Based Latte
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Nutritious Protein Milkshakes
The Shaken Udder Protein Milkshakes Come in Two Flavor Options
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Store-Branded Flavored Cheeses
Aldi's Happy Farms Brand Offers a Trio of Booze-Flavored Cheeses
Cream-Topped Shooters
Licor 43’s Baby Lager Looks Like a Shot-Sized Serving of Beer
Springtime Dessert Liqueurs
Baileys Mint Choc Milkshake is Perfect for Boozy Shakes
Martini-Inspired Mocktails
Mavrik Launched a Pair of Martini-Style Cocktails Without Alcohol
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Euphoric Hemp-Infused Mocktails
Cali Sober Makes Vibrant Canned Drinks with 5mg of THC
Vitamin-Replenishing Patches
The OnMi Hangover Relief Patch is Packed With Essential Vitamins
Zero-Proof THC Cocktails
Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
New RTD Cocktail Flavors
All Shook Up Launches Classic Mojito Flavor in Convenient RTD Format
Halloween Wine Tastings
Sixty Vines Curated Wine and Candy Pairings for Whites, Reds and Rosé
Tween-Targeted Protein Shakes
Ripple Shake Ups Protein Shakes Solve "Tweenage Hanger"
Nostalgic High-ABV Cocktails
Dirty Shirley Extra Dirty is a Boozy Reimagining of a Childhood Drink
Mini Alcohol-Removed Wines
FRE's Single-Serve Alcohol-Removed Wines Come in 187ml Bottles
Rapper-Backed RTD Cocktails
Snoop Dogg and Dr. Dre Team Up to Launch the New RTD Cocktails
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Outdoor Dining Canned Cocktails
Mixtons Canned Cocktails Now Come in Three New Flavors
Clarified Cereal Milk Cocktails
The Neon Milk Punch is Infused with Fruity Pebbles
College-Targeted Drink Essentials
NightCap Offers Discreet Drink Covers to Avoid Spiking
Espresso-Infused Milk Punches
Caravan Concocted a Clarified Coffee & Amaretto Milk Punch Cocktail
Rapper-Approved Cannabis Drinks
These Cannabis-Infused Beverages Were Created with Snoop Dogg
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Hangover Recovery Gummies
Lucky Lad Helps Drinkers Wake Up Feeling Refreshed and Energized
Savory Dairy-Free Drinks
The Salt & Serve by Erewhon and Salt & Stone is Olive Oil-Infused
Hydrating Coffee-Based Lattes
HALO Hydration Created the World's First Hydrating Latte
Alcohol-Free Highball Cocktails
Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Cheeky Alcohol Metabolism Supplements
Pour Decisions by Life Happns Supports Overall Health
Adaptogen-Based Cocktail Packs
Elta Ego Unveils a New Adaptogen-Infused Beverage Lineup
Easy Drinking Canned Cocktails
These New Shake Baby Shake Flavors Have a 3.4% ABV
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
All-Day Beverage Systems
JUNO's Trio of Premium Drinks Energize, Hydrate and Relax
Anti-Hangover Drinks
Morning Fresh Reenergizes the Body with Vitamins, Proteins & Electrolytes
Clarified Milk Punch Cocktails
Split by New Alchemy Distilling is Clean-Label and Ready to Drink
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Cereal-Inspired Protein Shakes
Koia Created a Trio of Sweet, Nostalgic Vegan Protein Shakes
Non-Alcoholic Bottle Pop-Ups
Dry Humor Unveils a New Non-Alcoholic Pop-Up Bottle Shop
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
On-Demand Pumpkin Spice Deliveries
Whipshots and DoorDash are Delivering Spiked Lattes This Fall
Holiday-Ready Non-Alcoholic Mixers
Mixly Cocktail Co. Offers All-Natural, Non-Alcoholic Mixers
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Comforting Hangover-Helping Menus
Domino's Just Debuted a New Hangover Menu in the Netherlands