Rise Brewing Co.'s Newest Flavor Melds the Taste of Orange and Coffee
Laura McQuarrie — September 20, 2017 — Lifestyle
References: instagram & foodbusinessnews.net
The flavors of orange and coffee come together in one of the newest products from Rise Brewing Co.—Nitro Blood Orange Coffee. The Rise Brewing Co. beverage features no additives or dairy, and is made with organic fruit and a hint of sugar for sweetness As a result, the canned cold brew beverage is refreshingly tart, yet energizing, with a rich foamy texture.
As well as introducing its Nitro Blood Orange Coffee at Natural Products Expo East this year, Rise Brewing Co. also showed off another seasonal, citrusy Nitro Lemonade Coffee variety.
Many consumers who have shown an affinity for cold brew beverages are also interested in coffee hybrids that are blended with everything from kombucha and beer to various fruit juices.
As well as introducing its Nitro Blood Orange Coffee at Natural Products Expo East this year, Rise Brewing Co. also showed off another seasonal, citrusy Nitro Lemonade Coffee variety.
Many consumers who have shown an affinity for cold brew beverages are also interested in coffee hybrids that are blended with everything from kombucha and beer to various fruit juices.
Trend Themes
1. Citrusy Cold Brews - The trend of adding citrus flavors to cold brew coffee offers an opportunity for beverage makers to experiment with unique flavor combinations.
2. Non-dairy Coffee Offerings - The trend towards non-dairy coffee offerings provides an opening for dairy-free milk alternatives to gain further traction in the market.
3. Cold Brew Hybrids - The growing popularity of cold brew hybrids presents an opportunity for beverage companies to develop new and unique combinations with coffee and other beverages.
Industry Implications
1. Beverage Industry - The beverage industry can take advantage of the trend of citrusy cold brews to innovate and create new, distinctive products.
2. Organic Products Industry - The use of organic ingredients in products like Rise Brewing Co.'s Nitro Blood Orange Coffee gives an advantage to the organic products industry in marketing to health-conscious and environmentally-conscious consumers.
3. Alternative Milk Industry - The trend towards non-dairy coffee offerings represents an opportunity for the alternative milk industry to showcase their products and increase their market share among dairy-free consumers.
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