The Swedish Coca-Cola Vending Machine Takes Language as Payment
Alyson Wyers — September 13, 2017 — Marketing
References: lbbonline & designtaxi
Automated dispensary machines that accept unconventional forms of payment have made huge waves in the advertising industry, including the now iconic passport-accepting Molson Canadian beer fridge, and this world first Coca-Cola vending machine could join these ranks. Described as the first vending machine in the world that takes dialect as payment, the Dialekt-o-maten can read people's voices.
It uses Dejavu Project open source codes as well as unique codes capable of recognizing elements of language including intonation and tempo. The Swedish installation was implemented to support the beverage brand's summer campaign that featured 90 different holiday destinations on its labels. To promote some of the locations based in Sweden, the Coca-Cola vending machine capitalized on the various linguistic dialects spoken in the Scandinavian country.
It uses Dejavu Project open source codes as well as unique codes capable of recognizing elements of language including intonation and tempo. The Swedish installation was implemented to support the beverage brand's summer campaign that featured 90 different holiday destinations on its labels. To promote some of the locations based in Sweden, the Coca-Cola vending machine capitalized on the various linguistic dialects spoken in the Scandinavian country.
Trend Themes
1. Automated Payment Vending Machines - Opportunity for vending machines to accept unconventional forms of payment, such as dialects, opening up new possibilities for customer engagement and advertising.
2. Voice Recognition Technology - Advancements in voice recognition technology enable vending machines to interpret dialects, creating a unique user experience and marketing opportunity.
3. Localization in Marketing Campaigns - Incorporating local dialects into marketing campaigns can enhance brand connection with target audiences and create a more personalized experience for customers.
Industry Implications
1. Vending Machine Industry - Vending machine companies have the potential to disrupt the industry by incorporating automated payment systems that accept unconventional forms of payment, such as dialects.
2. Speech Recognition Technology Industry - Continued advancements in speech recognition technology offer opportunities for innovation in various industries, including vending machines that interpret dialects.
3. Marketing Industry - Localization strategies that incorporate regional dialects into marketing campaigns can open up new avenues for brands to connect with target audiences and stand out in a crowded marketplace.
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