Fire Fang Vodka Was Inspired by Playful Childhood Habits
Mishal Omar — September 4, 2017 — Lifestyle
References: thedieline
Fire Fang Vodka had the packaging for its vodka collection designed by the creative agency Left and Right Design, which opted to take a bold yet playful route in designing the packaging for these bottles.
The premise behind the brand itself is to associate its vodkas with wild animals, so that consumers are able to understand the beverages' "hot" and bold flavors. These animals are portrayed with a playful element -- through shadow puppets. Each bottle in the collection features a silhouette of its respective animal, and when that bottle is turned around, a hand and picture of that animal are visible on the other side.
Fire Fang Vodka perfectly combines its playful and powerful elements for an eye-catching design.
The premise behind the brand itself is to associate its vodkas with wild animals, so that consumers are able to understand the beverages' "hot" and bold flavors. These animals are portrayed with a playful element -- through shadow puppets. Each bottle in the collection features a silhouette of its respective animal, and when that bottle is turned around, a hand and picture of that animal are visible on the other side.
Fire Fang Vodka perfectly combines its playful and powerful elements for an eye-catching design.
Trend Themes
1. Childhood-themed Vodkas - Opportunity for brands to create nostalgic and playful vodkas that evoke childhood memories.
2. Bold Packaging Designs - Innovative packaging designs that incorporate interactive elements to engage consumers.
3. Animal-inspired Flavored Spirits - Emerging trend of associating alcoholic beverages with wild animals and their characteristics.
Industry Implications
1. Alcoholic Beverage Industry - Opportunity for alcohol brands to tap into the nostalgia and emotional connections of consumers through childhood-themed vodkas.
2. Creative Design Industry - Opportunity for creative agencies and designers to develop bold and interactive packaging designs for alcohol brands.
3. Flavored Spirits Industry - Growing demand for unique and playful flavored spirits that can enhance consumer experience and differentiate brands.
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