Jack Daniel’s and Inch's Cider Partnered for a New Drink
Michael Hemsworth — October 2, 2024 — Lifestyle
References: heineken & grocerytrader
Jack Daniel’s and Inch's Cider are showcasing a new cocktail recipe thanks to a partnership between HEINEKEN UK and Brown-Forman Corporation that's arriving at the perfect time to coincide with the autumn. The collaboration consists of the Jack & Inch's Honey & Apple Cider Sour cocktail that sees the two alcoholic beverages being combined to create a very seasonally appropriate drink. The drink is great for enjoying at home this fall and winter, and will be promoted through the campaign entitled 'A mix worth sharing' that will be showcased at more than 500 Tesco locations.
Cider Brand Director at Heineken UK Rachel Holms spoke on the Jack Daniel’s and Inch's Cider partnership saying, "We’re thrilled to be working with Jack Daniel’s to bring something new and disruptive to the category, and cannot wait for the activations to start rolling out in Tesco. We wanted to introduce a new way for consumers to enjoy cider, especially outside the summer months where it’s most popular. The Jack & Inch’s Honey & Apple Cider Sour cocktail aims to reach the new generation of shoppers and introduce exciting ways to enjoy both liquids, and this iconic collaboration does exactly that.”
Cider Brand Director at Heineken UK Rachel Holms spoke on the Jack Daniel’s and Inch's Cider partnership saying, "We’re thrilled to be working with Jack Daniel’s to bring something new and disruptive to the category, and cannot wait for the activations to start rolling out in Tesco. We wanted to introduce a new way for consumers to enjoy cider, especially outside the summer months where it’s most popular. The Jack & Inch’s Honey & Apple Cider Sour cocktail aims to reach the new generation of shoppers and introduce exciting ways to enjoy both liquids, and this iconic collaboration does exactly that.”
Trend Themes
1. Seasonal Cocktails - The emergence of autumnal-themed cocktails provides a fresh approach to enjoying traditional beverages during cooler months.
2. Collaborative Drink Creations - Partnerships between major beverage brands are leading to innovative and unique drink recipes that appeal to a broader audience.
3. Retail-based Drink Promotions - Promotional campaigns in retail environments, like the one showcased by Tesco, are enhancing customer engagement and visibility for new beverage offerings.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry is adapting to consumer demand for seasonally appropriate and innovative drink options.
2. Retail Marketing - Retail marketing is being revolutionized by exclusive in-store promotional collaborations that boost product visibility and customer interaction.
3. Event-based Marketing - Event-based marketing within the beverage industry is gaining traction through strategic brand partnerships that create buzz and drive consumer interest.
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