Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
Rebecca Byers — September 14, 2017 — Marketing
References: campaignlive
A partnership between Bacardi and Virgin Atlantic has seen the creation of a new virtual reality experience for customers visiting the airline's upper class lounge. The immersive cocktail experience was created in collaboration with Virgin Atlantic and the Bacardi Global Travel Retail division.
The luxurious virtual reality experience, available to passengers with access to the Virgin Atlantic Clubhouse lounges, promises to take individuals to the "best bars in the world" via the VR headset as they enjoy the cocktail itself. Bacardi has curated a variety of cocktails for the experience, which each originated at one of the world-class bars the brand has selected. The experience features a view into the bar of origin in order to watch the bartender mixing the cocktail.
The luxurious virtual reality experience, available to passengers with access to the Virgin Atlantic Clubhouse lounges, promises to take individuals to the "best bars in the world" via the VR headset as they enjoy the cocktail itself. Bacardi has curated a variety of cocktails for the experience, which each originated at one of the world-class bars the brand has selected. The experience features a view into the bar of origin in order to watch the bartender mixing the cocktail.
Trend Themes
1. Virtual Reality in Hospitality - The partnership between Bacardi and Virgin Atlantic demonstrates the potential for virtual reality to enhance the hospitality industry by offering immersive experiences to customers.
2. Curated Cocktail Experiences - The collaboration highlights the trend of curated cocktail experiences, where brands can create unique virtual reality experiences that transport customers to different bars around the world.
3. Technology Integration in Airline Lounges - The use of VR headsets in airline lounges shows the growing trend of integrating technology into traditional spaces, providing customers with innovative and engaging experiences.
Industry Implications
1. Hospitality - The virtual reality experience in the Virgin Atlantic Clubhouse lounges demonstrates how the hospitality industry can leverage immersive technologies to create unique and memorable experiences for guests.
2. Alcohol and Spirits - The collaboration between Bacardi and Virgin Atlantic highlights the potential for alcohol and spirits brands to use virtual reality to showcase their products in innovative ways.
3. Airline and Travel - The integration of virtual reality technology in airline lounges presents an opportunity for the airline and travel industry to differentiate their services and provide added value to customers.
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