Cole's 'Middles' Boast Unconventional Fillings Like Mac & Cheese
Laura McQuarrie — September 14, 2017 — Lifestyle
References: tastymiddles & trndmonitor
Cole's Quality Foods, Inc. is now introducing stuffed bread snacks that it calls 'Middles' as a new addition to the frozen snack food aisle.
These snacks offer a range of savory, salty and sweet flavors by offering unconventional cheese-based fillings like Beer Cheese, Mac & Cheese and Sweet Cream Cheese. The six different varieties from Cole's include different bread types like plain bread, French toast, bagels and pretzels, each of which offers a unique taste and texture.
Although there are plenty of stuffed bread products on the market that are offered in full-sized formats, this one reformats the concept in a convenient handheld form that's ideal for on-the-go eating. For the utmost enjoyment, the heat-and-eat snacks may be warmed using a microwave or an oven.
These snacks offer a range of savory, salty and sweet flavors by offering unconventional cheese-based fillings like Beer Cheese, Mac & Cheese and Sweet Cream Cheese. The six different varieties from Cole's include different bread types like plain bread, French toast, bagels and pretzels, each of which offers a unique taste and texture.
Although there are plenty of stuffed bread products on the market that are offered in full-sized formats, this one reformats the concept in a convenient handheld form that's ideal for on-the-go eating. For the utmost enjoyment, the heat-and-eat snacks may be warmed using a microwave or an oven.
Trend Themes
1. Stuffed Bread Snacks - Opportunity for innovation in creating unique and unconventional fillings for stuffed bread products.
2. Convenient Handheld Snacks - Potential for disrupting the frozen snack food aisle by offering convenient and portable stuffed bread snacks.
3. Heat-and-eat Snacks - Opportunity for developing innovative packaging or heating methods for on-the-go consumption of stuffed bread snacks.
Industry Implications
1. Frozen Food - The frozen food industry can explore new flavors and formats for stuffed bread snacks to appeal to consumers.
2. Bakery - Bakeries can capitalize on the trend by incorporating unconventional fillings in their bread products.
3. Convenience Food - Companies in the convenience food industry can develop convenient and easy-to-prepare stuffed bread snacks for busy consumers.
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