The Salt & Serve by Erewhon and Salt & Stone is Olive Oil-Infused
Laura McQuarrie — October 17, 2024 — Marketing
References: instagram
Erewhon, the upscale supermarket chain known for crafting smoothies in collaboration with brands and celebrities, teamed up with skin and body care brand Salt & Stone on The Salt & Serve.
The October Member Drink combines the Cosmic Bliss organic coconut soft serve with organic banana, coconut and maple, plus a drizzle of olive oil and a sprinkle of sea salt. This vegan-friendly, gluten-free, dairy-free drink is available throughout October, and was complimentary for members from the first of the month to the 14th.
The rise of olive oil-infused beverages sees brands and restaurants drawing inspiration from the Mediterranean diet and practices like drinking olive oil for its health benefits like heart wellness and anti-inflammatory properties.
The October Member Drink combines the Cosmic Bliss organic coconut soft serve with organic banana, coconut and maple, plus a drizzle of olive oil and a sprinkle of sea salt. This vegan-friendly, gluten-free, dairy-free drink is available throughout October, and was complimentary for members from the first of the month to the 14th.
The rise of olive oil-infused beverages sees brands and restaurants drawing inspiration from the Mediterranean diet and practices like drinking olive oil for its health benefits like heart wellness and anti-inflammatory properties.
Trend Themes
1. Olive-oil Infusion - Infusing beverages with olive oil is drawing inspiration from Mediterranean diets, highlighting health benefits like heart wellness and anti-inflammatory properties.
2. Vegan-friendly Options - The growing prevalence of vegan-friendly, dairy-free products is catering to an increasing demand for plant-based alternatives among health-conscious consumers.
3. Collaborative Creations - Collaborations between supermarkets and skincare brands are creating unique, health-oriented drink options that attract niche health-focused markets.
Industry Implications
1. Beverage Industry - The beverage industry is innovating with healthy, flavor-enhanced drinks by incorporating ingredients traditionally found in Mediterranean diets, such as olive oil.
2. Health and Wellness Industry - Health and wellness brands are partnering with food and beverage companies to launch products that boast both nutritional and skincare benefits.
3. Plant-based Foods Industry - The plant-based foods industry is expanding by introducing more vegan, gluten-free options that appeal to consumers seeking healthy lifestyle choices.
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